Mastering Qualification in Pardot with Custom Lead Fields
Pardot has some very straightforward and well-designed lead qualification features. For example, distinct behavior score and demographic grading components are available out-of-the-box to facilitate lead qualification. On their own, these features are great for allowing companies to get lead qualification up and running quickly. However, they also lack some of the flexibility and customization that…
Speaking the Same Language for Marketo Architecture & Best Practices
We all know how to talk about the key operational programs in a Marketo instance: Lifecycle Processing, Scoring, Data Management, etc. We know the function they serve and their importance. Although we’re talking about the same types of programs, the approach to how these programs are architected varies from company to company. We’re not all…
How to Build a Marketo Webinar Template that Scales
Webinars have become a favorite marketing tactic for many of today’s B2B brands, because they can support a wide range of business initiatives. However, they can also be costly and time consuming to build. One of the main reasons we find brands aren’t doing more with webinars is because of the time-consuming amount of work…
