What to Do When Spam Bots Are Filling Out Your Forms
What Are Spam Bots? Spam bots are machine-run services that perform unwanted, automated data-mining actions on the web or that send or post unwelcome, unsolicited, inappropriate, or malicious messages – all with minimal to no human intervention. Spam bots filling out your forms can be a pain, and they can inject those forms with product…
How to Scale Your Marketing Technology: Service Bus & Big Data in Marketing Operations
Etumos’ clients run the gamut of small to large businesses and across the marketing operations maturity curve, and within that client set, as tech stacks have become more complex and adoption of more and more tech becomes the norm for companies of all sizes, we have quickly reached the limits of the out-of-the-box connectors used…
Streamline Privacy & Compliance Using a Centralized Data Enrichment Service
(Part 3 of our series) As we discussed in previous posts in this series, creating a centralized data enrichment service gathers data from all of your enrichment providers whenever any of your applications have an enrichment request as opposed to calling enrichment services in a distributed way across your different applications. To recap, the benefits…
Creating Your Centralized Data Enrichment Service
(Part 2 of our series) Previously, we discussed the importance of implementing a Centralized Data Enrichment service. Choosing the best way to implement a new system for your organization depends on several key factors. You need to consider: your current enrichment situation, the volume of records, budget, and available infrastructure. We have put together three…
Centralized Data Enrichment – Start Your MarTech Evolution
(Part 1 of our series) Most marketing organizations start with data enrichment innocently enough. “We just need some key data to shorten our forms for better conversion,” or “wouldn’t it be great if we could validate our company data for MQLs?” Now, it seems like every organization has some kind of enrichment technology embedded into…
Etumos Partners with Community Member to Create MOPs PROs Toolbox Chrome Extension
As Adobe continues to roll out its new Marketo Engage Unified Experience (MEUE) to clients, many Marketing Operations (MOPs) professionals have had challenges adapting. These professionals have turned to the MKTO Helper Chrome Extension developed by a member of the MOPsPROs community. Recognizing the enormous value added by the extension, its adoption by the community,…
