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Marketing and Email Operations Consultant

November 22, 2021

At Etumos, our team works hard to enable marketers to focus on activities that create revenue by helping them build a thoughtful, data-informed framework to optimize and measure engagement throughout the customer journey.


Who We Are

  • We are a team of highly skilled and ridiculously passionate professionals. We are each the best at what we do to support Etumos and each other.
  • We are highly collaborative and because of that, we are able to consistently deliver the best service in the industry. 
  • We are wicked smart, obsessed with personal and professional growth and learning, and have zero ego – we are all here to teach, learn from and support each other and our clients. 
  • We all work remotely across the US and are successful doing so because we maintain high levels of communication with our teammates, our clients, and the company as a whole. 
  • We know that our client’s success is our success and we take ownership of optimizing their current processes as well as our own. 
  • We are a team with excellence at the forefront of our minds. Anything worth doing is worth doing well.
  • We are result-oriented problem-solvers supported by a team that believes in each other and what we do.
  • We take initiative – we don’t wait to be told what to do – we tackle problems head-on and after thoughtful reflection, offer truth and logic-based solutions, and then act on them.
    We are passionate about what we do and actively seek to expand our knowledge base and new ways of doing things. 
  • We are focused on innovation and know that there is always room for improvement in everything we do. 
  • We do not require a college degree because we celebrate the deep experience gained via real-life experiences.

 

Etumos is fully committed to being an equal opportunity employer who does not and will not tolerate discrimination or harassment of any kind. All employment at Etumos is based on merit, qualifications, and the needs of our growing business. Nothing more, nothing less.

 

Why We’re Hiring

We’ve partnered with a client to support them in their creation of a Global Demand Center and are looking to add someone to our mighty team to own things on this client’s side.

This job is a great fit if you’re an operations consultant capable of informing client email marketing architecture and strategy in direct support of our premier enterprise client.

Working as part of a Global Demand Center team and as an extension of the Etumos consulting services team, you’ll be tasked with understanding client email marketing objectives, delivering strategic recommendations and architecting complex nurture and email marketing solutions. 

 

What You’ll Do

In addition to putting your expertise in marketing automation platforms (Marketo) to work, you’ll work evaluating, integrating, and managing implementation and/or improvements of other marketing technology solutions. You’ll work to identify the very best solutions, work to gain consensus on your approach and then work closely with respective business units and other subject matter experts to implement said solutions to solve the client’s complex business challenges. As a Marketing and Email Operations Consultant, you’ll negotiate and communicate with clients, vendors, and internal employees to ensure our client’s high expectations are met professionally and critical objectives are addressed in a timely manner.

  • Operationalize client email marketing and nurture objectives in Marketo
  • Deliver best-in-class architecture, email marketing programs, and subsequent training tailored to fit this client’s needs
  • Inform nurture strategy and identify opportunities to improve email marketing tactics
  • Translate nurture initiatives into Marketo engagement program architecture
  • Take a confident stance to develop specialized integrated marketing automation strategies targeted to drive ROI in accordance with negotiated plans.
  • Strategize and roadmap with client stakeholders to identify future needs and projects to enhance marketing maturity.
  • Ensure that all campaigns are aligned with the client’s overall marketing strategy and sales goals as accessible and functional on both desktop and mobile devices.
  • Build, test, and launch marketing technology architecture and email marketing programs that are based on industry best practices and internally created frameworks. 
  • Identify issues and form hypotheses and solutions and present these findings and suggestions to clients with ample justification and practical advice. 
  • Integrate third-party solutions with our clients’ marketing automation platform.
  • Develop, prepare and deliver a complete, concise and easy to follow walkthrough of the programs implemented and executed. 
  • Stay up to date on current policies, practices, and have the ability to anticipate future trends affecting Marketing Automation from a system and process perspective.
  • Identify and cultivate relationships with key stakeholders representing a broad range of functions and levels.
  • Collect information about the client’s business through a variety of methods (shadowing, interviews, surveys, reading reports, etc.)
  • Negotiate skillfully in difficult situations to include settling differences.
  • Facilitate meetings, deliver informative, well-organized documentation and presentations, and effectively communicate in difficult and sensitive situations.
  • Develop specialized steps to execute marketing automation strategies including establishing performance metrics, estimating costs, time schedules, and resource allocation.
     

What You’ve Done

  • Obtained a Marketo Certification 
  • 2+ years in a marketing operations management role
  • Experience putting best Marketing Operations practices in place, strong understanding of the underlying systems that support those processes, and a deep understanding of email marketing
  • Experience building journeys in PathFactory, UberFlip, or similar platforms
  • Strong analytical and quantitative skills with the ability to use advanced features of Marketing Automation platforms, including Marketo engagement programs
  • A flexible, positive attitude with the ability to adapt to an ever-changing environment
  • The ability to prioritize, organize, and balance short and long-term goals
  • Excellent cross-functional collaboration skills
  • Proven project and organizational leadership skills with attention to details
  • Ability to independently evaluate marketing automation plans and processes, and recommend process improvements
  • Creative problem solver who enjoys thinking “outside the box” to solve complex problems
  • Excellent project management,prioritization, and time management skills
  • An innate work ethic and desire to ‘do what it takes’ to learn, grow and provide value to our client
  • Excellent verbal and written communication skills
  • Experience in testing and troubleshooting marketing automation architecture, especially engagement programs
  • Strong opinions on the best way to architect and build marketing programs and the ability to respectfully voice those opinions

What We’d Prefer

  • Eloqua and/or Pardot certification 
  • Marketo Certified Solutions Architect certification 
  • CRM implementation experience 
  • Experience working in an enterprise demand center or global email center of excellence

Why Work Here?

We pride ourselves on treating our employees well. Here at Etumos, work/life balance is not a perk or a buzzword, it’s the core of how we operate. Sure, we have standing weekly meetings to attend but, if we choose you (and if you choose us!) you will know it’s because we trust you to meet your deadlines and be a reliable partner.

We’re seriously serious about taking care of our people (and their families).

  • Etumos pays 100% of the premium costs for Medical/Dental/Vision benefits for our employees and pays 50% for their dependents.
  • We are proud to offer up to 12 weeks of 100% paid parental leave in addition to up to 4 weeks of part-time as you transition back to work. 
  • We offer up to 4 weeks of 100% paid Special Parental leave in the event of the loss of a pregnancy for any reason.
  • We have Unlimited PTO, which we know can sometimes sound similar to “we have free beer”, but we truly are focused on making sure our team takes care of themselves. In fact, if you’re not taking time for yourself, you’ll hear from your manager with a reminder to take time off!
  • We match the charitable donations of each employee up to $1,000 per year – Double your impact! 
  • We offer everyone, even our W2 contractors, a 401k with up to 100% of 4% matching starting on your very first paycheck. And, there is no vesting! That money is yours from the day you get it! 

 

Join Us!

 

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At Etumos, we love what we do and we love to share what we know. Call us, email us, or set up a meeting and let's chat!

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