Marketing Automation
New to Marketo and Feeling Overwhelmed?
Marketo Training Resources to Get You Started Discover Our Experts’ “Secret” Resources No matter how you ...
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Marketing Operations
Marketing Automation
“My MOPs team is gone; what do I prioritize?” We asked AI.
For some context here, I’ve (Edward Unthank) been playing around with AI writing assistant tools for ...
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Marketing Automation
Mastering Qualification in Pardot with Custom Lead Fields
Pardot has some very straightforward and well-designed lead qualification features. For example, distinct behavior score and ...
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Marketing Automation
Structuring for Scale: How to Create Organizational Efficiencies In Pardot
The first mistake companies often make when implementing new technologies is building those systems out to ...
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Marketing Automation
Etumos Partners with Community Member to Create MOPs PROs Toolbox Chrome Extension
As Adobe continues to roll out its new Marketo Engage Unified Experience (MEUE) to clients, many ...
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Marketing Automation
Help! I Just Inherited a Legacy Marketo Instance
Every marketing professional who works in Marketo has a dream that one day they will be ...
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Marketing Automation
Unraveling the New Marketo UI
Whether you love it or hate it or even want it, the new Marketo UI is ...
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Marketing Automation
Marketing Lead Reporting: How to Use Cohort Analysis to Understand Conversion & Velocity
As Marketers, we are all familiar with the typical funnel KPIs. We implicitly know the importance ...
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Marketing Automation
How the Marketo to Salesforce Sync Works
You’ve just loaded a list from an event where you have multiple hot leads into your ...
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Marketing Automation
Facing a Marketing Automation Upgrade? These 6 Factors Will Ensure it Goes Smoothly
Facing a marketing automation upgrade can be overwhelming with the endless universe of tools available for ...
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Marketing Automation
Speaking the Same Language for Marketo Architecture & Best Practices
We all know how to talk about the key operational programs in a Marketo instance: Lifecycle ...
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Marketing Automation
Scaling Your Marketing Efforts with a Centralized Submission Process
To scale marketing efforts, both in the amount of marketing communications that you’re putting out and ...
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Marketing Automation
How to Build Marketo Email Program Templates
Marketo Email Program Templates Guide The Most Valuable Marketo Email Program Templates You’ll Ever Build Adobe ...
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Marketing Automation
List Acquisition? There’s a Marketo Template for That.
Most marketing departments begin or augment their demand generation efforts with list acquisition. Clearly marking these ...
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Marketing Automation
A Marketo Content Program Template for Every Type of Content
The primary building block for any marketing initiative is content. We, marketers, thrive on content—but this ...
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Marketing Automation
How to Build your next Marketo Event Template
Consider this scenario: Your company just committed to hosting a series of events over the next ...
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Marketing Automation
How to Build a Marketo Webinar Template that Scales
Webinars have become a favorite marketing tactic for many of today’s B2B brands, because they can ...
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Marketing Automation
4 Fully Tokenized Starting Program Templates for Every Marketing Instance
Creating your next newsletter should only take minutes, not hours. The best program templates allow you to ...
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Marketing Automation
How to Use Lifecycle Processing to Guide and Structure Your Marketing
The backbone of a marketing automation platform is a prospect’s progression from original visitation and creation ...
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Marketing Automation
Robust and Scalable: How to Build Your Ideal Marketing Technology Framework
Today, digital marketers should always be looking for ways to continually improve their efforts. The goal ...
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Marketing Automation
Demographic Gating: How to Score and Qualify Leads More Efficiently
In B2B marketing, there’s a vast difference between someone who fills out a form and someone ...
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Marketing Automation
Multi-Channel Nurture to Guide Your Remarketing Campaigns
One of the biggest areas for marketing improvement is a better utilization of remarketing campaigns for ...
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Marketing Automation
How to Do Intelligent Lead Nurturing
Intelligent lead nurturing has evolved from drip email marketing—and is rapidly replacing it. Drip email campaigns ...
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Marketing Automation
Take Lead Scoring to the Next Level: Demographic Scores and Behavior Scores
(Originally posted on yesler.com) Lead scoring is made up of two different kinds of information, each ...
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Marketing Automation
The B2B Marketing Revolution: Remarketing Campaigns Assigned by Marketing Automation
Setting Dynamic Remarketing Campaigns with Marketing Automation This is absolutely revolutionary for B2B marketing. This combines ...
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Marketing Automation
Marketo Rich Text Tokens and Marketo Text Tokens: Uses and Functionality
(Originally posted on edwardunthank.com) At a recent Seattle Marketo User Group meeting, I was surprised to ...
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