What is Lead Conversion? Lead conversion can be defined as a marketing and sales process that ...
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Revenue Operations Insights
Insights and explanations from Etumos front-lines employees.
What is Brand Awareness? Brand Awareness represents the following: how recognizable your brand is with your target audience, how much familiarity they have with it, and to what extent it resonates with them. It is generally associated with things that are trending, interesting, and desirable. The more brand awareness you have for something you’re promoting,…
What is Brand Awareness? Brand Awareness represents the following: how recognizable your brand is with your ...
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For years now, I’ve been seeing Marketing Operations (the people who run Marketing Technology) as an ...
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Overview Over the past several years, data privacy has bubbled to the forefront – but many ...
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Overview If you’ve followed Etumos for a while, you probably already have an idea of just ...
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Overview What are Request Campaigns & Daisy Chains? Why should you use these automated workflows, how ...
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Overview Lead scoring is a shared sales and marketing methodology for ranking and prioritizing leads for ...
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Anyone who’s worked in Marketing Operations knows that Marketing Automation is the name of the game. ...
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Five tips (alphabetically): Apply best practices: avoid trigger words in your subject lines and email content, ...
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Overview If you have your Adobe Marketo Engage Business Practitioner Expert certification and are looking at ...
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