Marketing Performance
Hand-Raises Per [Time Period:default=month]
Hand-Raiser: who they are and why they are important 🙋Prospect: “Hey contact me. I want to ...
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Revenue Operations Insights
Insights and explanations from Etumos front-lines employees.
Marketing Operations Playbook
Your Guide to Marketo Field Cleanup
Overview We’ve all been there- you’re searching for a field in your smart lists and can’t figure out which is the right one. There’s 20 fields for Country. There are fields in your system from processes that haven’t been used in a decade. Multiple CRM admins and Marketo Engage Admins, all creating new fields and…
Overview We’ve all been there- you’re searching for a field in your smart lists and can’t ...
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Marketing Performance
Lead Quality: Acceptance Rate Report
Lead Quality Acceptance Rate Report The Lead Quality Acceptance Rate (Known>MAL) Report shows the rate at ...
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Marketing Productivity
HubSpot User Permissions & Teams: Tips for Highly Regulated Industries
Overview Now more than ever, companies should be aware of how important it is to keep ...
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Marketing Productivity
The Top 3 In-Person Event Integration Services
Overview In today’s digital age, in-person events remain a valuable marketing strategy for businesses to connect ...
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Marketing Quality
How to Take Advantage of reCAPTCHA in Marketo Engage
Overview Imagine this. You are a humble Marketo Engage admin, managing operations, keeping the trains running ...
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Marketing Operations Playbook
How to Scale Campaign Volume with a PM Tool
Overview Today’s campaign operations professionals are under constant pressure to produce more and more campaigns, often ...
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Marketing Operations Playbook
Guide to Etumos’ Campaign Production Process
Overview If you’re a campaign operations professional (or you work with them often), then you know ...
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Marketing Performance
A/B Testing Best Practices: How to Set Up Successful A/B Tests in Marketo
Do you know why you send your marketing emails in the mornings, why your CTA buttons ...
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Marketing Performance
Communicating the Value of Marketing Operations as a Strategic Business Function
Overview While the 4 Pillars of Marketing Operations help organizations structure and scale their MOPs teams ...
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Marketing Operations Playbook
Best Ways to Scale Campaign Production with Asana
Overview There are a lot of moving parts involved in campaign production – people across teams ...
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Marketing Operations Playbook
How Marketo & Pardot (Account Engagement) Compare in Pricing & Features
Overview Are you new to the MAP (Marketing Automation Platform) selection process and have narrowed your ...
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Marketing Productivity
Best Ways to Optimize Campaign Build Times with Asana
Overview Are you maximizing your investment in Asana with your marketing team? Asana is a versatile ...
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Marketing Performance
Managing Marketing Ops Stakeholders
Marketing technology touches many different parts of a business so it’s understandable that a marketing operations ...
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Marketing Operations Playbook
MOPs Basics: Three Forms You Need in Account Engagement
Overview Forms are effective tools in capturing information about your prospects as you attempt to convert ...
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Marketing Quality
The Top 3 Account Engagement Integrated Services for B2B Companies
Overview Whether you are planning on migrating to a brand new Account Engagement (formerly Pardot) instance ...
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Marketing Operations Playbook
How Highly Efficient Marketing Ops Teams Manage Centralized Campaign Production
Overview A single campaign build typically involves multiple people from different teams who have to find ...
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Marketing Productivity
How to Optimize Each Stage of the Campaign Production Process
Overview When it comes to building campaigns within a marketing automation platform (MAP), there are several ...
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Marketing Productivity
ProTips for Your First 90 Days in a New Marketing Operations Role
Overview Starting a new role is exciting. We’re all ready to dive in and make the ...
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Marketing Quality
Managing Marketo Workspaces & Partitions
Overview Many marketers have questions about Marketo Engage workspaces and partitions and when they should be ...
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Marketing Performance
How To Optimize Campaign ROI With Instance Organization
Everyone has heard the phrase spring cleaning, defined by Merriam-Webster as “the act or process of ...
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Marketing Performance
Why Data Analytics Is An Important Investment
Data analysis and data teams are incredibly useful and an important part of marketing teams, especially ...
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Marketing Quality
The Importance of Privacy Compliance in Highly Regulated Industries
Overview Privacy compliance is crucial, especially for highly regulated industries such as healthcare, finance, and government. ...
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Marketing Operations Playbook
How to Configure Your PM Tool to Support Marketing Operations
Overview Marketing operations (MOPs) teams are critical to the success of any large marketing department. Responsibilities ...
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Marketing Performance
Leads Created Per [Time Period:default=month]
A “Leads Created per ‘x’ time period” report reveals the number of leads generated within a ...
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Marketing Operations Playbook
Top Tips for Nurture Program Strategy
Overview Marketo Engage’s Engagement Programs allow you to create personalized nurture journeys for leads at scale. ...
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Marketing Performance
Best Ways To Improve Audience Targeting With Preference Center
A preference center is a valuable tool for improving audience targeting in marketing automation platforms such ...
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Overview Tracking your website’s engagement is critical in today’s landscape. Being able to see what your ...
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Marketing Performance
How to Export Data from Marketo via API
Overview Leveraging the Marketo Engage API allows teams to extend the capabilities of Marketo e.g bulk ...
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Overview When I think of metrics that every company should be tracking to understand how they ...
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Marketing Performance
More Account Engagement Opted Out Sync Behavior Changes are Coming
What was the original change? Back in 2022 Salesforce announced changes were being made to the ...
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Marketing Operations Playbook
Managing Roles and Permissions in Marketo
Join Etumos’ own Alysha Khan as we review Roles and Permissions in Marketo and how ...
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Marketing Performance
How Account Engagement Uses Referring URL
Overview Understanding a prospect’s journey from anonymous visitor to known prospect and ultimately customer requires a ...
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Marketing Performance
Best Ways To Optimize Lead Conversion With Lead Scoring
Overview Lead conversion is a direct indicator of how successful your business is as it defines ...
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Marketing Quality
How to Develop a Higher Education Lead Lifecycle in Marketo Engage
Overview Higher education institutions may have a deeper relationship with their constituents, but they can still ...
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Marketing Performance
Best Ways To Optimize Lead Volume With Lead Scoring
Overview Lead volumes can be hard to predict or control, sometimes flooding your sales team, and ...
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Marketing Operations Playbook
Do More with Marketo Engage to Optimize for Messaging Compliance
What is Messaging Compliance? Messaging compliance relates to the established laws that govern how companies can ...
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Marketing Performance
How Revenue Reporting Gets MOPs a Seat at The Table
Overview During uncertain economic times when companies have to “do more with less”, it’s critical for ...
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Marketing Performance
How to Export Data from Account Engagement via API
Overview The Marketing Cloud Account Engagement1 API allows outside systems to connect with the B2B marketing ...
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Overview One of the funnest parts of being a marketing operations professional is having a behind ...
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Marketing Productivity
Direct Mail Integration Services
Overview With the rise of technology usage, marketers have taken advantage of this shift by using ...
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Marketing Operations Playbook
Best Ways To Optimize Lead Velocity With Lead Scoring
Overview What do you do when your leads are constantly being disqualified, nurtured, or stuck? Time ...
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Marketing Operations Playbook
How to Manage Marketing Operations Campaign Request Intake
Overview Implementing a campaign production process is the first step a company can take in reaching ...
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Marketing Quality
Improve Your Email Bounce Management in Marketo Engage
Overview Email campaign operations teams often take the lead on managing the actual email send process, ...
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Marketing Quality
How To Improve Campaign Quality With Program Templates
Overview In the fast-paced world of marketing, it may be tempting to prioritize quantity over quality ...
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Marketing Operations Playbook
How to Consolidate Marketo Instances: Managing Acquisitions & Tech Debt
Overview So your company just acquired another company! While the excitement stirs throughout the org and ...
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Marketing Operations Playbook
How to Manage Marketo Lead Data in Highly Regulated Industries
Overview Companies in highly regulated industries have to be extra vigilant and protective to ensure compliance. ...
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Marketing Quality
How to Create Email Domain Exclusions in Pardot
Overview The domain in an email address can provide useful information about a lead and contribute ...
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Marketing Productivity
How To Optimize Campaign Build Times With Instance Organization
Overview If you’ve ever inherited a messy marketing automation platform (MAP) instance, you probably quickly realized ...
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Marketing Performance
How To Optimize Campaign ROI With Program / Campaign Templates
Overview Tracking and developing a process for Campaign ROI is an important part of a marketing ...
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Marketing Performance
How To Scale Campaign Volume With Program and Asset Templates
Overview Templates play a major role in maximizing the functionality and benefits of Marketo Engage as ...
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Marketing Operations Playbook
How to Track Web Activity with Account Engagement
Overview Many organizations use a web analytics tool to understand visitor behavior and optimize website content ...
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Marketing Performance
Manage Marketo Engage to Optimize for Lead Value
Overview Allocating an adequate budget towards your marketing initiatives can be a balancing act. You want ...
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Marketing Operations Playbook
Marketing Operations Role after Campaign Launch
Overview 3…2…1….takeoff! Your email campaign has successfully launched, so what comes next? Although hitting the launch ...
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Marketing Performance
How to Optimize Campaign ROI with PM Tool
Overview In the fast-paced world of marketing, optimizing your campaign’s ROI is crucial to the success ...
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Overview Too much of a good thing can sometimes be a bad thing. I was usually ...
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Marketing Productivity
SLAs Explained: Why Mature Marketing Ops Team Require Longer Lead Times
Overview To say that mature Marketing Operations (MOPs) teams require longer lead times than less experienced ...
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Overview While HubSpot is a powerful Marketing Automation tool with lots of capabilities, there are some ...
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Marketing Productivity
The Top 3 Virtual Meeting Integration Services
Overview Ever since the craziness of 2020, virtual meeting services have become more important than ever ...
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Overview Are you a new HubSpot user? Maybe you’ve started a new job and your new ...
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Marketing Operations Playbook
Top 10 Ways to Optimize Lead Scoring
Overview What if I told you, you could increase your conversion rates, make the sales team ...
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Marketing Operations Playbook
Using Conditional Groups in Completion Actions in Account Engagement
What are conditional groups in completion actions? As you may or may not know, completion actions ...
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Marketing Operations Playbook
Why Project Management is Critical for Efficient Marketing Operations
Overview In today’s competitive business environment, effective marketing communications are crucial for the success of any ...
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Overview At Etumos, we think of Privacy Compliance as the operational workflows that orchestrate and govern ...
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Overview You have finally finished up that email campaign and are ready to send it out ...
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What is Lead Conversion? Lead conversion is the process of converting leads or potential customers into ...
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Overview HubSpot loves making standard marketing automation processes easy to set up Day 1. Lead scoring ...
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Marketing Productivity
3 Common Pain Points for New Marketo Users
When you’re new to Marketo Engage, it can be really overwhelming to open up an instance ...
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Marketing Performance
Best Ways to Optimize Lead Conversion with Lifecycle Processing
Overview Lead conversion, the process of turning a lead or prospective customer, into an actual customer, ...
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Overview Managing user permissions in any tool can be a burden. From a lack of clarity ...
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Overview If you’re using HubSpot as your marketing automation platform and Salesforce as your CRM system, ...
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Marketing Productivity
Marketing Operations Build Times by Campaign Type
Overview We are living in a time of automation and when you have AI completing tasks ...
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Marketing Performance
Campaign ROI Tracking in Marketo
Join Etumos’ own Meredith Foulke as we discuss what Campaign ROI is, why it’s important, ...
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Marketing Productivity
Getting Started with CSS in Marketo Engage
Join Etumos’ own Corey Bethel as we discuss what CSS is and 3 common use cases ...
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Marketing Productivity
3 Tips for Utilizing HTML in Marketo Engage
Join Etumos’ own Alysha Khan as we review 3 tips for using HTML in the ...
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Marketing Productivity
What to include in your Marketo Campaign Launch Checklist
So you’ve built your campaign and it’s ready to deploy. Great! Now what? Having a Marketo ...
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Marketing Operations Playbook
Why Your PM Tool is Critical for Marketing Operations
Overview Business processes have adapted to a remote work culture. Even if your organization has shifted ...
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Marketing Operations Playbook
When to Migrate from Marketing Cloud Account Engagement (Pardot) to Marketo
Overview So you’re currently using Salesforce Marketing Cloud Account Engagement (Pardot) and you’re starting to reach ...
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Marketing Productivity
What You Don’t Know About Smart Campaigns Might Hurt You
“It’s pizza time” – Spider-Man I concur with my goofy friend; it is always a good ...
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Marketing Performance
How to Track Web Activity with Marketo
Overview Tracking web activity is essential for collecting, and reacting to end user engagement from your ...
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Overview HubSpot is a globally leading marketing, sales, and customer service platform that has multiplied since ...
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Marketing Performance
How to Create Email Domain Exclusions in Marketo
Overview A major benefit of investing in marketing automation platforms like Marketo Engage is being able ...
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Marketing Operations Playbook
What You Need to Know: 2023 Marketo Engage Roadmap
Overview This year’s 2023 Adobe Summit was an exciting one, for many reasons. After a 3 ...
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Marketing Operations Playbook
Tips for Implementing Marketo Engage
Overview How would you get started if you were handed the keys to a brand new ...
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Marketing Performance
Using Tokens in Marketo Engage to Increase Messaging Relevancy
What is messaging relevancy? Messaging relevancy pertains to one of the core concepts all good email ...
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Marketing Quality
Uplevel Your Management of Marketo Engage to Improve Campaign Targeting
Overview Ready to take your campaigns to the next level? Looking for an effective way to ...
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Marketing Productivity
Tips to Clean your Account Engagement Instance
Overview As a Marketing Cloud Account Engagement1 administrator, it’s important to keep an eye on your database ...
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Marketing Quality
The Top 5 Marketo Integrated Services for B2B Companies
Overview Marketing automation platforms like Adobe Marketo Engage are becoming increasingly popular among B2B companies as ...
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Marketing Performance
Optimizing your Campaign Costs with Marketo Engage
An important function of marketing operations is monitoring campaign costs because sadly, money does not grow ...
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Overview While there are many similarities between Marketing Automation Platforms, each has unique capabilities, functionality, and ...
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Marketing Performance
Leverage Your Investment in Marketo Engage to Maximize Campaign Relevancy
Overview What is Campaign Relevancy? Why should companies seek to improve Campaign Relevancy? When should companies ...
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Overview Whether you are implementing a marketing automation platform for the very first time or you ...
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Marketing Quality
How to use Requested Campaigns to Streamline Data Standardization in Marketo Engage
What are Requested Campaigns in Marketo? Have you ever clicked the Flow actions tab in a ...
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Marketing Performance
How to track referring URL in Marketo Forms
Overview Do you know where your web traffic is coming from? Can you report on it ...
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Marketing Productivity
How to Optimize Marketing Operations Campaign Build Times
Overview We may all have the same 24-hour day, but most people don’t go spending it ...
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Marketing Productivity
How To Optimize Campaign Build Times With Program Templates
Overview As a marketer, it’s important to optimize the time you spend on building your campaigns. ...
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Marketing Productivity
How to optimize Campaign Build Times with a PM Tool
Overview If you’re involved in any aspect of the marketing campaign process, you understand that time ...
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Marketing Operations Playbook
How to Integrate Marketo with Salesforce
Overview Most businesses will operate out of a customer relationship management (CRM) platform such as Salesforce ...
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Marketing Operations Playbook
How to Implement Direct Mail in Marketo
Overview Want to show your prospects and customers you care? Interested in incentivizing individuals to attend ...
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Marketing Productivity
How Minimum Valuable Requirements Create More Efficient Marketing Ops Teams
Overview A successful intake process has everything you need right out of the gate. As you ...
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Marketing Productivity
How to Implement a Marketing Operations QA Process
Overview What is a campaign QA process? Why is it a mission critical process? When should ...
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Marketing Productivity
How to get Account Engagement Certified in 90 Days
Overview Marketing Cloud Account Engagement1 is the B2B marketing automation solution in the Salesforce ecosystem. Like ...
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Marketing Productivity
How to Explore Your Marketo Engage Database with List Views
Adobe Marketo Engage is home to a vast amount of information about your contact database but ...
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Marketing Operations Playbook
How to Create Custom User Roles & Permissions in Account Engagement
Overview Marketing Cloud Account Engagement1, the B2B marketing automation platform in the Salesforce ecosystem, is most ...
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Marketing Operations Playbook
How to Create Custom User Roles & Permissions in Marketo
Whether you have a small team of Marketo users or many users to manage, Marketo makes ...
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Marketing Performance
How to Create a More Efficient Buyer’s Journey in Marketo Engage
Overview I once had to dress up as Mr. Ralph Waldo Emerson for a school project ...
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Marketing Productivity
Everything you Need to Know to Get Started with Marketo Engage Dynamic Chat
Overview Over the past several years marketing operations practitioners have started hearing about Dynamic Chat and ...
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Marketing Quality
Email Best Practices: There’s a Checklist for That
Overview Lost with the plethora of information out there telling you how to manage your email ...
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Marketing Performance
Do More with Marketo Engage to Increase Lead Velocity
Overview Forecasting revenue is challenging for many companies. Lead velocity is one sales metric that can ...
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Marketing Performance
Do More to Maximize Campaign Build Velocity
Overview Campaign build velocity in its simplest terms is the measurement of the time required for ...
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Marketing Quality
Centralizing Data Standardization in Marketo Engage
Overview As Marketo instances are built out, it is common for data processes to be created ...
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Marketing Productivity
Channels: The Essential Ingredient to Your Marketing Campaigns
Overview If you’re using Adobe Marketo Engage, the most effective way to track channel engagement and ...
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Marketing Productivity
Breaking it Down: Understanding Custom Objects, Custom Activities and Custom Fields in Marketo
Overview Adobe Marketo Engage comes with a pre-built data schema featuring standard objects, fields and activities. ...
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Marketing Productivity
Battle Royale: Audience Selection in Marketo Engage
Overview If there is anything that Marketo Engage is famous for, it’s that you have a ...
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Marketing Operations Playbook
Automate Marketo Engage to Maximize Lead Quality
Overview Lead Quality is a goal for any organization in order to maximize return on investment. ...
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Marketing Performance
Attribution: The Buzzword of All Buzzwords – What Is It and How Does It Work?
Attribution is a word that has many teams scratching their heads on how to accurately define, ...
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Marketing Performance
Tips to Clean your Marketo Instance
It is the perfect time to knock the cobwebs out of your Marketo Engage instance! If ...
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Marketing Performance
Marketo Tokens to Streamline Campaign Production
The use of Marketo Engage Tokens can greatly enhance personalization and production efficiency for users of ...
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Marketing Performance
Resources to Get your Marketo Engage Business Practitioner Certification
Overview Marketing professionals looking to showcase their skills and expertise in various Marketing Technology platforms surely ...
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Marketing Quality
How to Prevent Data Quality Issues from Impacting Privacy Compliance
Let’s talk about some of the impacts on your email operations and marketability when your data ...
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Marketing Operations Playbook
How to Align Audience Targeting With The Buyer’s Journey in Marketo Engage
Overview Marketers should strive to build audience segmentations that are reflective of a person’s buying stage. ...
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Marketing Performance
Uplevel Your Management of Marketo Engage to Increase Brand Loyalty
Brand Loyalty and Marketo Establishing brand loyalty requires a strong brand identity and a comprehensive strategy ...
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Marketing Quality
Architect Marketo Engage to Drive Brand Consistency
Brand Consistency and Marketo Brand consistency is vital to providing a great customer experience and achieving ...
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Marketing Operations Playbook
A Crash Course in Using Marketo Engage Segmentations for Dynamic Content
Marketo Dynamic Content in Segmentations Sales teams and content creators understand how critical personalization is for ...
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Marketing Operations Playbook
How to Win With Dirty Data, Building Marketo Engage Segmentations
Org-Level Segmentations Drive Marketing Our inboxes are filled with hundreds of emails daily and marketing teams ...
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Marketing Operations Playbook
Using Prospect Grading & Scoring in Account Engagement to Maximize Conversion
Grading and Scoring in Account Engagement As a marketing operations professional one of the questions I ...
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Marketing Operations Playbook
Increasing Prospect Quality within Marketing Cloud Account Engagement
Improve Prospect Quality in Account Engagement I’m a big fan of the Creed movies. Nevermind the ...
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Marketing Operations Playbook
Things You Need to Know As a New Pardot User
New Account Engagement User MiniGuide Welcome! Maybe you’re here because you just purchased Marketing Cloud Account ...
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Marketing Productivity
Got SLAs? How Service Level Agreements Optimize Marketing Operations
Marketing Campaign SLAs A lot goes into the creation of a marketing campaign, and every campaign ...
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Marketing Productivity
Implementing Agile for Campaign Operations
The down-low on Agile Methodology Agile is a cultural, operations, and project methodology that breaks up ...
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Marketing Productivity
Content Submission: A Simple Document That Can Save Your Campaigns
Overview In today’s fast-paced digital world, marketing campaigns have become a crucial part in a business’s ...
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Overview Marketing automation and Customer Relationship Management systems have seen numerous advancements in automation, but there ...
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Marketing Productivity
Need a PM Tool? Here’s What You Need to Know
What is a project management tool? When it comes to marketing campaign management, everything can seem ...
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Marketing Performance
SPF and DKIM Records Explained
Overview Businesses worry about whether or not their emails ever reach their intended recipients – subscribers, ...
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Marketing Quality
The Importance of Personas: Audience Targeting 101
Overview Segmenting your audience and turning it into personas is a process that involves dividing a ...
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Marketing Productivity
Tips for Creating Confident QA Process of Marketing Campaigns
Overview A formal email campaign QA process is critical for achieving your team’s campaign production goals. ...
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Marketing Performance
Top 4 Things You Need to Know As a New Marketo User
Overview Learning a new piece of technology can be intimidating and Adobe Marketo Engage is no ...
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Overview Accurate, consistent, and relevant data is crucial for businesses today, as it enables organizations to ...
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Marketing Performance
Using Engagement Programs in Marketo Engage to Increase Messaging Relevancy
Overview The B2B marketing world is constantly evolving. Buyer journeys look completely different than they did ...
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Marketing Quality
Using Marketo Engage Features to Gain Insight into Data Quality
Overview Data can be one of the most valuable assets a company has, but not all ...
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Marketing Performance
The Most Valuable Audience Segmentations for Enabling Automated Marketing
Overview Setting up segmentations in Marketo Engage is essential to ensure your business’s success by knowing ...
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Marketing Operations Playbook
Using Program Templates in Marketo Engage to Optimize Campaign Consistency
Overview When it comes to Marketo Engage Program Templates there are a lot of questions on ...
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Marketing Performance
Ways to Use Marketo Engage to Improve Lead Volume
What is Lead Volume? Lead volume can be defined as the number of qualified prospects you’ve ...
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Marketing Operations Playbook
Everything in its Place: Using Folders to Organize Account Engagement
Overview Organizational structure, with folders and naming conventions, is the basis for scalability. If you begin ...
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Marketing Quality
Instrument Marketo Engage to Drive Brand Awareness
What is Brand Awareness? Brand Awareness represents the following: how recognizable your brand is with your ...
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Marketing Performance
Leverage Nurture Programs in Marketo Engage to Drive Lead Conversion
What is Lead Conversion? Lead conversion can be defined as a marketing and sales process that ...
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Marketing Productivity
Marketing Operations: The Guide
For years now, I’ve been seeing Marketing Operations (the people who run Marketing Technology) as an ...
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Marketing Productivity
Where Marketing Automation Platforms Fail at Privacy Compliance
Overview Over the past several years, data privacy has bubbled to the forefront – but many ...
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Overview If you’ve followed Etumos for a while, you probably already have an idea of just ...
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Marketing Operations Playbook
How to Use Request Campaigns to Streamline Lifecycle Processing in Marketo Engage
Overview What are Request Campaigns & Daisy Chains? Why should you use these automated workflows, how ...
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Marketing Operations Playbook
Lead Scoring Basics: Calculating Person Scores in Adobe Marketo Engage
Overview Lead scoring is a shared sales and marketing methodology for ranking and prioritizing leads for ...
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Anyone who’s worked in Marketing Operations knows that Marketing Automation is the name of the game. ...
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Marketing Quality
5 Tips to Getting Started with Email Deliverability
Five tips (alphabetically): Apply best practices: avoid trigger words in your subject lines and email content, ...
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Marketing Performance
Study Guide for Marketo Engage Business Practitioner Certification
Overview If you have your Adobe Marketo Engage Business Practitioner Expert certification and are looking at ...
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Marketing Productivity
How a Project Management Tool Increases Marketing Productivity
What is Project Management tool in context of Marketing and Marketing Operations? If you’re still using ...
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Marketing Productivity
Privacy Compliance Processing in Marketing Automation: Your Global Marketing Must-Have
In an increasingly global world with shifting data practices, it’s important to ensure quality data for ...
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Marketing Quality
Eliminating Data Quality Issues in Account Engagement with Automation
Recently, I wrote about the importance of maintaining a high level of prospect quality within your ...
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Marketing Productivity
Increase Marketing Campaign Volume to Fully Leverage your Investment in Marketo Engage
How do you scale your campaign operations to increase your campaign volume and what tools can ...
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Marketing Productivity
Use A Marketing Campaign Intake Process to Level Up Your Campaign Production
Marketing operations teams are increasingly pressured to produce more with less. Messages and requests fly in ...
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Marketing Quality
Marketing and Sales Data Standardization: Best Practices for Scrubbing Your Database and Lists
Data standardization is a bit of a buzzword in the MOPs industry, but what is it ...
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Marketing Productivity
Marketing Campaign Production Processes: 4 Step COPs Framework for Success
What good is a plan without execution? Your content team can develop a great idea for ...
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