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Revenue Operations Insights

Insights and explanations from Etumos front-lines employees.

Instrument Marketo Engage to Drive Brand Awareness

What is Brand Awareness? Brand Awareness represents the following: how recognizable your brand is with your target audience, how much familiarity they have with it, and to what extent it resonates with them. It is generally associated with things that are trending, interesting, and desirable. The more brand awareness you have for something you’re promoting,…

What is Brand Awareness? Brand Awareness represents the following: how recognizable your brand is with your ...
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Leverage Nurture Programs in Marketo Engage to Drive Lead Conversion

What is Lead Conversion? Lead conversion can be defined as a marketing and sales process that ...
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Marketing Operations: The Guide

For years now, I’ve been seeing Marketing Operations (the people who run Marketing Technology) as an ...
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Where Marketing Automation Platforms Fail at Privacy Compliance

Overview Over the past several years, data privacy has bubbled to the forefront – but many ...
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Why Lead Lifecycle Is the Backbone of Every Marketing Automation Platform

Overview If you’ve followed Etumos for a while, you probably already have an idea of just ...
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How to Use Request Campaigns to Streamline Lifecycle Processing in Marketo Engage

Overview What are Request Campaigns & Daisy Chains? Why should you use these automated workflows, how ...
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Lead Scoring Basics: Calculating Person Scores in Adobe Marketo Engage

Overview Lead scoring is a shared sales and marketing methodology for ranking and prioritizing leads for ...
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Where do I Start Taking Over an Existing Hubspot Instance: Audit to Roadmap in 6 weeks

Anyone who’s worked in Marketing Operations knows that Marketing Automation is the name of the game. ...
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5 Tips to Getting Started with Email Deliverability

Five tips (alphabetically): Apply best practices: avoid trigger words in your subject lines and email content, ...
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Study Guide for Marketo Engage Business Practitioner Certification

Overview If you have your Adobe Marketo Engage Business Practitioner Expert certification and are looking at ...
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