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Edward’s Insights

Insights and new ideas from Etumos founder Edward Unthank.

Marketing Operations: The Guide for 2021

For years now, I’ve been seeing Marketing Operations (the people who run Marketing Technology) as an up-and-coming vocation. When I say vocation, I mean the step further than “profession” and two steps further than “role.” A vocation, to me, connotes a job that has a skill set that takes years to develop, with a specialized…

For years now, I’ve been seeing Marketing Operations (the people who run Marketing Technology) as an ...
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