Marketo Summit 2016: Beyond Basic Targeting (Edward Unthank)

Learn how to implement advanced targeting for your marketing nurture campaigns by using profiling programs, customized scoring and database segmentation. We’ll cover how to test strategic targeting, where to start, and how to do it. Move beyond the basics for an advanced user’s approach to:

  • Build better nurture targeting
  • Translate personas and pain points into stage-specific nurture tracks
  • Prove the ROI of your targeting

 

Download slides here:

Beyond Basic Targeting: Building Your Nurture Targeting Strategy and Proving Real ROI (Marketo Summit 2016, Edward Unthank)