Gathering information on which technologies your prospect uses.
BuiltWith Lead Enrichment
Getting information on what technologies a prospect uses on her site, including analytics, marketing automation, mail servers, and more.
This is the official integration with BuiltWith, giving you real-time technology data enrichment through a native Marketo webhook that gives you data about your prospects’ websites.
More Realistic Demographic Scoring: Traditional firmographic scoring is becoming less of a good fit for B2B companies—when you’re selling to high-growth startups, employee count and revenue can be misleading. What really matters is their appetite for cloud-hosted technology, SaaS technology, and best-in-class supplemental technology.
Better Marketing Targeting: Use this integration to get real-time, automated information on whether your prospect uses a competitor’s services, and then use Marketo to drop them into an engagement program specifically tailored to your comparative benefits over a competitor.
More Intelligent Sales Conversations: Don’t waste a prospects’ time or your salespersons’ time having to find a prospect’s traffic ranking. Get Alexa and Quantcast rankings automatically. Start off your sales conversations by addressing pain points they currently have with other technologies, and address them.
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