A framework that incorporates all of your marketing technologies
Out of the box, most marketing automation platforms don’t have the intuitive ability to report on campaign influence. Etumos offers its own proprietary revenue stacks—combinations of marketing technologies vetted for common business needs and selected because they provide the most comprehensive solutions to a Chief Revenue Officer’s needs.
The best current example of intertwining marketing technology setups is B2B marketing analytics. As of now, there is not a B2B marketing analytics framework that is comprehensive enough for Etumos standards.
We have Sirius Decisions’ revenue modeling and lead status waterfalls, but we don’t have a comprehensive picture of which KPIs are important, and how to build an operational system of analytics to improve business. It doesn’t exist. This leads to an unfortunate situation in which systems setup can be done a thousand different ways, and the way you pull the analytics changes depending on how your systems are set up.
Because every setup can be different, no catch-all marketing analytics program can give you answers out-of-the-box.
The Etumos Revenue Stack solves this problem, because you’re getting the same best-practice setup that’s been built before, logic-checked before, and has analytics built around the specific setup.