Etumos

  Overview As a Marketing Operations professional, you’re all too familiar with the constant juggling act of multiple campaigns, email builds, asset creations, and cross-team dependencies. You need a project management tool that’s more than just a glorified to-do list. You need something that can handle the complexity of your work, provide visibility across the…

Overview In today’s data-driven marketing landscape, having clear, actionable insights is crucial. Marketers often juggle multiple platforms that involve email campaigns, website analytics, ad performance, etc. making it difficult to see the full picture. Here’s where Looker Studio can provide some major benefits. Looker Studio is Google’s data visualization and reporting tool, and is designed…

Overview As a marketing operations leader or a dedicated email marketer, you understand the constant pressure to deliver campaigns that not only look great but also perform exceptionally. In an increasingly crowded inbox, achieving true email excellence isn’t just about crafting compelling copy and eye-catching designs; it’s about ensuring your emails land perfectly, render flawlessly,…

Overview Email deliverability refers to the ability of an email to successfully reach the inbox of its intended recipient, as opposed to being filtered into spam or junk folders, bounced back, or blocked entirely. It’s important to constantly monitor and make the necessary adjustments to keep your email deliverability as high as possible because strong…

Overview Maximizing the impact of your marketing efforts is something all marketers strive to do. In order to accomplish this though, your marketing team will need to create campaigns that are relevant and will resonate with their target audiences. But how can this be done? The answer – personalized marketing content! Marketo Engage’s abundance of…

Overview As an email marketer, there’s nothing worse than creating the perfect campaign, one which was tailored to your target audience, and scheduling an email (or series of emails) only to find out some of these individuals never actually received your content. When this happens, you want to understand why it happened and how you…

Overview Lead conversion is a direct indicator of how successful your business is as it defines how many leads (prospects) are being converted into customers. A collaborative team effort must be made by your sales and marketing teams to convert leads at a successful rate. They must establish a blueprint to determine the status of…

What is Messaging Compliance? Messaging compliance relates to the established laws that govern how companies can legally conduct their business when sending out email communications. Before you dive in, it’s important to remember when you are making compliance decisions, you should always work with your company’s legal team to determine your best path forward. In…

Overview Templates play a major role in maximizing the functionality and benefits of Marketo Engage as a marketing automation platform. However, not all marketing operations teams are leveraging Marketo templates in a way that capitalizes on their full potential. There are many components to building out the best types of templates in your instance, which…

Overview Allocating an adequate budget towards your marketing initiatives can be a balancing act. You want to spend just the right amount so that leads are generated and converted on a consistent basis. But how can you determine what campaigns will be most effective in targeting the correct individuals? What is the likelihood a lead…