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Marketing Intelligence Consulting

Fully hosted self-service marketing reporting and analytics anytime you want them.

Extract, Transform, Load

The Etumos Marketing Intelligence team will work to understand your unique data structures from the sources that are most important to your marketing reporting.

From there, Etumos will bring the required data (no PII) into our own cloud-hosted SQL database for transformation, which includes cleaning and combining any necessary tables. Finally, the data will be loaded into our BI platform, and you will be given access to view your dashboards anytime. 

MARKETING AUTOMATION

We have a team of platform-certified marketing experts who understand how to architect scalably within your MAP. We’re service partners with Marketo, Pardot, HubSpot, Bizible and LeanData.

MARKETING DATA

Integrate your 3rd party and intent data into your CRM and MAP and route leads to the right sales reps.

MARKETING ANALYTICS

Get truly meaningful marketing insights and provide visibility into what’s working and what isn’t for your marketing teams.

Custom Dashboard Development

Working with you and your team, we will co-develop actionable dashboards that bring you accurate insights in answering your team’s toughest questions. Gain the understanding necessary to improve campaign and channel performance and prove your team’s value to the rest of the company. 

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MAP Health Audit

See what's wrong with your MAP now and get an actionable roadmap to fix it.

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What We Do

  • Etumos’ intelligence operations services focus on improving analytical capabilities of our clients by providing fully customized reporting solutions and consulting.
  • We specialize on the entire reporting process all the way from marketing engagement tracking to pulling insights from fully customized dashboards.
  • We are a team of analytics-focused individuals that like to take data best practices and bring them into marketing organizations to help optimize their marketing strategies using insights with data at the core.

Marketing data stories we like to tell

  • Lead-to-Revenue dashboarding
  • Marketing Channel Attribution modeling and reporting
  • Buyer Journey reporting and analysis
  • Revenue Funnel (Marketing and Sales) Operations dashboarding
  • Lead Conversion and Velocity reporting and analysis
  • Database Health dashboarding
  • Lead Scoring backed by data science

Up-level Your Marketing Technology Maturity

Etumos can help. Our intelligence team members are not only experts in analytics, they are experts in marketing operations as well. Etumos enables its customers to bridge the gap between marketing ops and marketing intelligence by bringing together critical operations processes and best practice reporting capabilities to educate the teams we work with

Get In Touch with Us

Your marketing investment is invaluable... Let us help you prove it.

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