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Keep up with the latest in marketing operations, analytics and development trends.

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Must Contain Podcast Ep.7

Marketing Automation

Wait, Did You Mean Nurture, or Drip? Must Contain Ep. 7 with Amanda Thomas

New year, new episodes. Season 1 of Must Contain continues with Amanda Thomas, Senior Marketing Operations Consultant at Etumos, joining Kristin and Kristin to talk nurture. A long-running marketing topic favorite, you might think you know all there is, but you might also learn something new: the actual difference between drip and nurture, strategizing backward,…

New year, new episodes. Season 1 of Must Contain continues with Amanda Thomas, Senior Marketing Operations ...
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Must Contain Podcast Compliance

Marketing Operations

What Does Privacy Compliance Really Mean? With Keith Nyberg On Ep.6 of Must Contain

Resident compliance expert, Keith Nyberg, starts off 2022 with a bang talking about all things compliance. ...
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Marketing Automation

Chatbots-love them or hate them Alex Long “chats” with our Must Contain skeptics

Our first non Etumote guest, Alex Long, joins Kristin and Kristin to talk about the reality ...
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Must Contain Ep.4 With Derek Gunn

Marketing Intelligence

Dashboards…with Derek Gunn

Derek Gunn, Manager of Marketing Intelligence Consulting with Etumos, joins just one Kristin to talk about ...
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Must Contain with Christine Selvaggio

Marketing Operations

Sales and Marketing Alignment…Actually Defined with Christine Selvaggio

Christine Selvaggio, Manager of Operations Consulting with Etumos, joins Kristin and Kristin to talk about the ...
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Customer Data Platforms

Must Contain Podcast

When it’s Time to Set-Up a Customer Data Platform (CDP) with Vinny Sosa

Join Kristin and Kristin to talk CDP with Vinny Sosa, Head of DevMOPs at Etumos. They ...
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4 Ways to Get the Most Out of LeanData-Blog Post

Marketing Operations

4 Ways to Get the Most Out of LeanData

If you have recently added LeanData to your tech stack to handle lead routing and account ...
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Marketing Operations

What Account-Based Marketing (ABM) Is and Isn’t with Kelly Jo Horton

In this inaugural episode of our Podcast, Must Contain, we’re talking ABM with Kelly Jo Horton, ...
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Spam Bot Blog Post

Marketing Operations Development

What to Do When Spam Bots Are Filling Out Your Forms

What Are Spam Bots? Spam bots are machine-run services that perform unwanted, automated data-mining actions on ...
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Marketing Automation

Mastering Qualification in Pardot with Custom Lead Fields

Pardot has some very straightforward and well-designed lead qualification features. For example, distinct behavior score and ...
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