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Marketing Automation

Structuring for Scale: How to Create Organizational Efficiencies In Pardot

The first mistake companies often make when implementing new technologies is building those systems out to meet today’s needs. Creating organizational efficiencies in Pardot starts with anticipating the needs your marketing operations team will face three years from now. The next step is translating your future needs into the organization, architecture and governance of your…

The first mistake companies often make when implementing new technologies is building those systems out to ...
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Marketing Operations Development

How to Scale Your Marketing Technology: Service Bus & Big Data in Marketing Operations

Etumos’ clients run the gamut of small to large businesses and across the marketing operations maturity ...
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Campaign Operations

How to Scale Your Campaign Operations Team Through Specialization

Campaign Operations is scaling faster than ever throughout B2B marketing teams and it’s about time. With ...
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Marketing Operations Development

Streamline Privacy & Compliance Using a Centralized Data Enrichment Service

(Part 3 of our series) As we discussed in previous posts in this series, creating a ...
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Marketing Operations Development

Creating Your Centralized Data Enrichment Service

(Part 2 of our series) Previously, we discussed the importance of implementing a Centralized Data Enrichment ...
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Marketing Operations Development

Centralized Data Enrichment – Start Your MarTech Evolution

(Part 1 of our series) Most marketing organizations start with data enrichment innocently enough. “We just ...
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Marketing Automation

Etumos Partners with Community Member to Create MOPs PROs Toolbox Chrome Extension

As Adobe continues to roll out its new Marketo Engage Unified Experience (MEUE) to clients, many ...
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Marketing Automation

Help! I Just Inherited a Legacy Marketo Instance

Every marketing professional who works in Marketo has a dream that one day they will be ...
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Marketing Automation

Unraveling the New Marketo UI

Whether you love it or hate it or even want it, the new Marketo UI is ...
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Marketing Intelligence

Maximize Your Lead-to-SQL Conversion with Regression-Backed Lead Scoring

Traditionally, most marketers have taken a “finger in the wind” approach to behavior scoring. That is ...
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