Consider the following scenario:

A Marketing Automation Architect is perusing the marketing calendar and looking at emails scheduled to go out for the day. She spots an email marked as “operational,” meaning it will send to unsubscribed leads and will not include an unsubscribe footer. Upon further inspection, it seems this email should definitely …

Program templates allow you to scale your marketing efforts, and the most valuable template in your toolbox is the one that you use the most and that saves you the most time. For most companies, this is the email campaign program template.

Surprisingly enough, while this is arguably the most valuable template, many companies overlook it. …

Most marketing departments begin or augment their demand generation efforts with list acquisition. Clearly marking these leads in your Marketo instance and tracking their future engagement is essential to making the most out of list purchases. We’ve helped our clients successfully automate this process with a Marketo List Acquisition template.

At Etumos, we’ve created a template …

The primary building block for any marketing initiative is content. We marketers thrive on content—but this post is not specifically about content. It’s about capturing leads that are interested in that content by establishing a scalable Marketo content program template in your Marketo instance.

At Etumos, we’ve created a template that can handle any type …

Consider this scenario:

Your company just committed to hosting a series of events over the next 6 months that span across North America. As the Marking Operations Manager, you have been tasked with building out the necessary programs in Marketo, including managing the registration, email promotions and campaign reporting for the entire …

Webinars have become a favorite marketing tactic for many of today’s B2B brands, because they can support a wide range of business initiatives. However, they can also be costly and time consuming to build. One of the main reasons we find brands aren’t doing more with webinars is because of the time-consuming amount of work …

Creating your next newsletter should only take minutes, not hours. The best program templates allow you to implement tokens and easily create more scalable, dynamic content.

This is the Etumos approach to Program Templates and the tokens that make them work.

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The backbone of a marketing automation platform is a prospect’s progression from original visitation and creation into a system all the way through becoming an active customer—driving that flow is how a prospect is treated within the system both operationally (behind-the-scenes data cleanliness) and effectively (choosing nurture communications, targeting tracks, and sales tasks).

Lifecycle Processing …

Today, digital marketers should always be looking for ways to continually improve their efforts. The goal is to provide ways to give readers the most engaging and relevant content possible. Unsurprisingly, the quest for dynamic content has grown quite popular. This is …

In B2B marketing, there’s a vast difference between someone who fills out a form and someone who fills out a form who is qualified—with a qualified company and a qualified background attached to their name. Students and mom’n’pop shops add no actual value to your marketing efforts.

If your database is full of duds, it’s often …