Marketing Automation
New to Marketo and Feeling Overwhelmed?
Marketo Training Resources to Get You Started Discover Our Experts’ “Secret” Resources No matter how you ...
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News & Articles
Keep up with the latest in marketing operations, analytics and development trends.
Campaign Operations
How to Build Marketo Email Program Templates
Marketo Email Program Templates Guide The Most Valuable Marketo Email Program Templates You’ll Ever Build Adobe Marketo Engage program templates help you scale your marketing efforts. Still, surprisingly enough, most companies overlook the most valuable template: the Email Program Template. This happens because even without a fully tokenized template, getting an email out the door…
Marketo Email Program Templates Guide The Most Valuable Marketo Email Program Templates You’ll Ever Build Adobe ...
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Campaign Operations
5 Tips to Eliminate Campaign Operations Inefficiencies
Real business pain-point solutions and how to save time and money As your Marketing Operations team ...
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Marketing Automation
“My MOPs team is gone; what do I prioritize?” We asked AI.
For some context here, I’ve (Edward Unthank) been playing around with AI writing assistant tools for ...
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Marketing Intelligence
What to expect when you’re expecting … to buy Marketo Measure (Bizible)
Let’s break down the critical building blocks to start using Marketo Measure. So… you’re here because ...
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Marketing Intelligence
What to Look for in Marketo Measure, Formerly Bizible, Expert Services
Marketo Measure, formerly Bizible, is an excellent attribution software program that can provide valuable insights into ...
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Marketing Intelligence
What MOPs Practitioners Need To Know About Google Analytics 4
Two years after Google introduced their next-generation measurement solution – Google Analytics 4 (GA4) – businesses ...
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Marketing Intelligence
Bizible (Marketo Measure) Attribution Explained
Marketing strategies can be a difficult thing to track, as there are so many moving pieces ...
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Team & Leadership
A Special Etumos Announcement!
Etumos is excited to announce the appointment of a new CEO, Tyson Roberts, to lead us through ...
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Marketing Intelligence
Utilizing Marketo Measure, formerly known as Bizible, Discover Dashboards
Marketo Measure, formerly known as Bizible, Discover is a detailed reporting tool. It provides you with ...
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Marketing Operations
4 Ways to Get the Most Out of LeanData
If you have recently added LeanData to your tech stack to handle lead routing and account ...
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