Marketing Automation
capital-F-Funnels-Must Contain Ep. 10 with Kristin Carideo
Rusty Hall from the theme song is back as guest host joining OGK because it is ...
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Keep up with the latest in marketing operations, analytics and development trends.
Two years after Google introduced their next-generation measurement solution – Google Analytics 4 (GA4) – businesses using the legacy Universal Analytics (UA) solution must now upgrade to GA4 to continue tracking engagement on their digital properties. What does this mean for Marketing Operations (MOPs) practitioners? Whether MOPs directly manage Google Analytics may depend on the…