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News & Articles

Keep up with the latest in marketing operations, analytics and development trends.

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Marketing Intelligence

What MOPs Practitioners Need To Know About Google Analytics 4

Two years after Google introduced their next-generation measurement solution – Google Analytics 4 (GA4) – businesses using the legacy Universal Analytics (UA) solution must now upgrade to GA4 to continue tracking engagement on their digital properties. What does this mean for Marketing Operations (MOPs) practitioners? Whether MOPs directly manage Google Analytics may depend on the…

Two years after Google introduced their next-generation measurement solution – Google Analytics 4 (GA4) – businesses ...
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Marketing Automation

capital-F-Funnels-Must Contain Ep. 10 with Kristin Carideo

Rusty Hall from the theme song is back as guest host joining OGK because it is ...
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Team & Leadership

A Special Etumos Announcement!

Etumos is excited to announce the appointment of a new CEO, Tyson Roberts, to lead us through ...
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Marketing Automation

MOPs: Your profession and mine. Must Contain Ep. 9 with Kristin Crowe

Special guest host Rusty Hall (yes, the same Rusty of the theme song) is joining KAC ...
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Campaign Operations

QA: Just Do It. Must Contain Ep. 8 with Alysha Khan

Season 1 of Must Contain continues with Alysha Khan, Manager of Campaign Operations at Etumos joining ...
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Must Contain Podcast Ep.7

Marketing Automation

Wait, Did You Mean Nurture, or Drip? Must Contain Ep. 7 with Amanda Thomas

New year, new episodes. Season 1 of Must Contain continues with Amanda Thomas, Senior Marketing Operations ...
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Must Contain Podcast Compliance

Marketing Operations

What Does Privacy Compliance Really Mean? With Keith Nyberg On Ep.6 of Must Contain

Resident compliance expert, Keith Nyberg, starts off 2022 with a bang talking about all things compliance. ...
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Marketing Automation

Chatbots-love them or hate them Alex Long “chats” with our Must Contain skeptics

Our first non Etumote guest, Alex Long, joins Kristin and Kristin to talk about the reality ...
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Must Contain Ep.4 With Derek Gunn

Marketing Intelligence

Dashboards…with Derek Gunn

Derek Gunn, Manager of Marketing Intelligence Consulting with Etumos, joins just one Kristin to talk about ...
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Must Contain with Christine Selvaggio

Marketing Operations

Sales and Marketing Alignment…Actually Defined with Christine Selvaggio

Christine Selvaggio, Manager of Operations Consulting with Etumos, joins Kristin and Kristin to talk about the ...
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