Marketing Automation
capital-F-Funnels-Must Contain Ep. 10 with Kristin Carideo
Rusty Hall from the theme song is back as guest host joining OGK because it is ...
Learn More
News & Articles
Keep up with the latest in marketing operations, analytics and development trends.
Marketing Intelligence
What MOPs Practitioners Need To Know About Google Analytics 4
Two years after Google introduced their next-generation measurement solution – Google Analytics 4 (GA4) – businesses using the legacy Universal Analytics (UA) solution must now upgrade to GA4 to continue tracking engagement on their digital properties. What does this mean for Marketing Operations (MOPs) practitioners? Whether MOPs directly manage Google Analytics may depend on the…
Two years after Google introduced their next-generation measurement solution – Google Analytics 4 (GA4) – businesses ...
Learn More
Team & Leadership
A Special Etumos Announcement!
Etumos is excited to announce the appointment of a new CEO, Tyson Roberts, to lead us through ...
Learn More
Marketing Automation
MOPs: Your profession and mine. Must Contain Ep. 9 with Kristin Crowe
Special guest host Rusty Hall (yes, the same Rusty of the theme song) is joining KAC ...
Learn More
Campaign Operations
QA: Just Do It. Must Contain Ep. 8 with Alysha Khan
Season 1 of Must Contain continues with Alysha Khan, Manager of Campaign Operations at Etumos joining ...
Learn More
Marketing Automation
Wait, Did You Mean Nurture, or Drip? Must Contain Ep. 7 with Amanda Thomas
New year, new episodes. Season 1 of Must Contain continues with Amanda Thomas, Senior Marketing Operations ...
Learn More
Marketing Operations
What Does Privacy Compliance Really Mean? With Keith Nyberg On Ep.6 of Must Contain
Resident compliance expert, Keith Nyberg, starts off 2022 with a bang talking about all things compliance. ...
Learn More
Marketing Automation
Chatbots-love them or hate them Alex Long “chats” with our Must Contain skeptics
Our first non Etumote guest, Alex Long, joins Kristin and Kristin to talk about the reality ...
Learn More
Marketing Intelligence
Dashboards…with Derek Gunn
Derek Gunn, Manager of Marketing Intelligence Consulting with Etumos, joins just one Kristin to talk about ...
Learn More
Marketing Operations
Sales and Marketing Alignment…Actually Defined with Christine Selvaggio
Christine Selvaggio, Manager of Operations Consulting with Etumos, joins Kristin and Kristin to talk about the ...
Learn More
