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Keep up with the latest in marketing operations, analytics and development trends.

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Must Contain Ep.4 With Derek Gunn

Marketing Intelligence

Dashboards…with Derek Gunn

Derek Gunn, Manager of Marketing Intelligence Consulting with Etumos, joins just one Kristin to talk about dashboards, data and how to better tell your marketing story. Listen Here and Subscribe Transcript Hosted by Kristin Crowe (OGK) music: (00:01) Intro theme song by Rusty Hall. Kristin Crowe (OGK): (00:36) And we’re back with episode four of…

Derek Gunn, Manager of Marketing Intelligence Consulting with Etumos, joins just one Kristin to talk about ...
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Must Contain with Christine Selvaggio

Marketing Operations

Sales and Marketing Alignment…Actually Defined with Christine Selvaggio

Christine Selvaggio, Manager of Operations Consulting with Etumos, joins Kristin and Kristin to talk about the ...
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Customer Data Platforms

Must Contain Podcast

When it’s Time to Set-Up a Customer Data Platform (CDP) with Vinny Sosa

Join Kristin and Kristin to talk CDP with Vinny Sosa, Head of DevMOPs at Etumos. They ...
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4 Ways to Get the Most Out of LeanData-Blog Post

Marketing Operations

4 Ways to Get the Most Out of LeanData

If you have recently added LeanData to your tech stack to handle lead routing and account ...
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Marketing Operations

What Account-Based Marketing (ABM) Is and Isn’t with Kelly Jo Horton

In this inaugural episode of our Podcast, Must Contain, we’re talking ABM with Kelly Jo Horton, ...
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Spam Bot Blog Post

Marketing Operations Development

What to Do When Spam Bots Are Filling Out Your Forms

What Are Spam Bots? Spam bots are machine-run services that perform unwanted, automated data-mining actions on ...
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Marketing Automation

Mastering Qualification in Pardot with Custom Lead Fields

Pardot has some very straightforward and well-designed lead qualification features. For example, distinct behavior score and ...
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Marketing Automation

Structuring for Scale: How to Create Organizational Efficiencies In Pardot

The first mistake companies often make when implementing new technologies is building those systems out to ...
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Marketing Operations Development

How to Scale Your Marketing Technology: Service Bus & Big Data in Marketing Operations

Etumos’ clients run the gamut of small to large businesses and across the marketing operations maturity ...
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Campaign Operations

How to Scale Your Campaign Operations Team Through Specialization

Campaign Operations is scaling faster than ever throughout B2B marketing teams and it’s about time. With ...
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