Marketing Automation
Unraveling the New Marketo UI
Whether you love it or hate it or even want it, the new Marketo UI is ...
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News & Articles
Keep up with the latest in marketing tips, content promotion, design, and much more.
Marketing Intelligence
Maximize Your Lead-to-SQL Conversion with Regression-Backed Lead Scoring
Traditionally, most marketers have taken a “finger in the wind” approach to behavior scoring. That is ...
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Campaign Operations
5 Tips for Implementing SLAs that Streamline Campaign Creation
Your company has scaled enough so that end-to-end campaign execution is no longer a one-person operation. ...
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Marketing Operations
Aligning Marketing and Sales Operations
Over the years, marketing has increasingly had more responsibility for revenue generation. Because of this, being ...
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Marketing Intelligence
Does My Martech Stack Really Need to Include a Marketing Attribution Tool?
Between the usual marketing buzzwords and the latest martech craze, there is no shortage of hype ...
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Marketing Automation
Marketing Lead Reporting: How to Use Cohort Analysis to Understand Conversion & Velocity
As Marketers, we are all familiar with the typical funnel KPIs. We implicitly know the importance ...
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Marketing Automation
How the Marketo to Salesforce Sync Works
You’ve just loaded a list from an event where you have multiple hot leads into your ...
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Marketing Strategy
How to Achieve Heroic Conversions with a Math Approach to Marketing
Most marketers know not to chase shiny objects. But if prospects are attracted to them, aren’t ...
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Marketing Operations
How to Build a High-Powered Marketing Operations Team
Edward Unthank offers a template for building a sustainable, high-performing marketing operations team (MOPs) and his ...
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