Etumos Blog Skip to main content
Newspaper illustration

News & Articles

Keep up with the latest in marketing operations, analytics and development trends.

Marketing Automation

Marketing Qualified Leads -Must Contain Season 2 Ep. 1 premiere with Tara Robertson

Must Contain is back with season 2! Join Kristin and Kristin who are back and better ...
Learn More

Marketing Intelligence

What MOPs Practitioners Need To Know About Google Analytics 4

Two years after Google introduced their next-generation measurement solution – Google Analytics 4 (GA4) – businesses ...
Learn More

Marketing Intelligence

Bizible (Marketo Measure) Attribution Explained

Marketing strategies can be a difficult thing to track, as there are so many moving pieces ...
Learn More

Marketing Automation

capital-F-Funnels-Must Contain Ep. 10 with Kristin Carideo

Rusty Hall from the theme song is back as guest host joining OGK because it is ...
Learn More

Team & Leadership

A Special Etumos Announcement!

Etumos is excited to announce the appointment of a new CEO, Tyson Roberts, to lead us through ...
Learn More

Marketing Automation

MOPs: Your profession and mine. Must Contain Ep. 9 with Kristin Crowe

Special guest host Rusty Hall (yes, the same Rusty of the theme song) is joining KAC ...
Learn More

Campaign Operations

QA: Just Do It. Must Contain Ep. 8 with Alysha Khan

Season 1 of Must Contain continues with Alysha Khan, Manager of Campaign Operations at Etumos joining ...
Learn More
Must Contain Podcast Ep.7

Marketing Automation

Wait, Did You Mean Nurture, or Drip? Must Contain Ep. 7 with Amanda Thomas

New year, new episodes. Season 1 of Must Contain continues with Amanda Thomas, Senior Marketing Operations ...
Learn More
Must Contain Podcast Compliance

Marketing Operations

What Does Privacy Compliance Really Mean? With Keith Nyberg On Ep.6 of Must Contain

Resident compliance expert, Keith Nyberg, starts off 2022 with a bang talking about all things compliance. ...
Learn More