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News & Articles

Keep up with the latest in marketing operations, analytics and development trends.

Marketing Automation

Mastering Qualification in Pardot with Custom Lead Fields

Pardot has some very straightforward and well-designed lead qualification features. For example, distinct behavior score and ...
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Marketing Automation

Structuring for Scale: How to Create Organizational Efficiencies In Pardot

The first mistake companies often make when implementing new technologies is building those systems out to ...
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Marketing Operations Development

How to Scale Your Marketing Technology: Service Bus & Big Data in Marketing Operations

Etumos’ clients run the gamut of small to large businesses and across the marketing operations maturity ...
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Campaign Operations

How to Scale Your Campaign Operations Team Through Specialization

Campaign Operations is scaling faster than ever throughout B2B marketing teams and it’s about time. With ...
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Marketing Operations Development

Streamline Privacy & Compliance Using a Centralized Data Enrichment Service

(Part 3 of our series) As we discussed in previous posts in this series, creating a ...
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Marketing Operations Development

Creating Your Centralized Data Enrichment Service

(Part 2 of our series) Previously, we discussed the importance of implementing a Centralized Data Enrichment ...
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Marketing Operations Development

Centralized Data Enrichment – Start Your MarTech Evolution

(Part 1 of our series) Most marketing organizations start with data enrichment innocently enough. “We just ...
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Marketing Automation

Etumos Partners with Community Member to Create MOPs PROs Toolbox Chrome Extension

As Adobe continues to roll out its new Marketo Engage Unified Experience (MEUE) to clients, many ...
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Marketing Automation

Help! I Just Inherited a Legacy Marketo Instance

Every marketing professional who works in Marketo has a dream that one day they will be ...
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