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News & Articles

Keep up with the latest in marketing operations, analytics and development trends.

4 Ways to Get the Most Out of LeanData-Blog Post

Marketing Operations

4 Ways to Get the Most Out of LeanData

If you have recently added LeanData to your tech stack to handle lead routing and account ...
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Spam Bot Blog Post

Marketing Operations Development

What to Do When Spam Bots Are Filling Out Your Forms

What Are Spam Bots? Spam bots are machine-run services that perform unwanted, automated data-mining actions on ...
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Marketing Automation

Mastering Qualification in Pardot with Custom Lead Fields

Pardot has some very straightforward and well-designed lead qualification features. For example, distinct behavior score and ...
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Marketing Automation

Structuring for Scale: How to Create Organizational Efficiencies In Pardot

The first mistake companies often make when implementing new technologies is building those systems out to ...
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How to Scale Your Marketing Technology: Service Bus & Big Data in Marketing Operations

Marketing Operations Development

How to Scale Your Marketing Technology: Service Bus & Big Data in Marketing Operations

Etumos’ clients run the gamut of small to large businesses and across the marketing operations maturity ...
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Campaign Operations

How to Scale Your Campaign Operations Team Through Specialization

Campaign Operations is scaling faster than ever throughout B2B marketing teams and it’s about time. With ...
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Marketing Operations Development

Streamline Privacy & Compliance Using a Centralized Data Enrichment Service

(Part 3 of our series) As we discussed in previous posts in this series, creating a ...
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Marketing Operations Development

Creating Your Centralized Data Enrichment Service

(Part 2 of our series) Previously, we discussed the importance of implementing a Centralized Data Enrichment ...
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Marketing Operations Development

Centralized Data Enrichment – Start Your MarTech Evolution

(Part 1 of our series) Most marketing organizations start with data enrichment innocently enough. “We just ...
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