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Keep up with the latest in marketing tips, content promotion, design, and much more.

Marketing Automation

Unraveling the New Marketo UI

Whether you love it or hate it or even want it, the new Marketo UI is ...
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Marketing Intelligence

Maximize Your Lead-to-SQL Conversion with Regression-Backed Lead Scoring

Traditionally, most marketers have taken a “finger in the wind” approach to behavior scoring. That is ...
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Campaign Operations

5 Tips for Implementing SLAs that Streamline Campaign Creation

Your company has scaled enough so that end-to-end campaign execution is no longer a one-person operation. ...
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Marketing Operations

Aligning Marketing and Sales Operations

Over the years, marketing has increasingly had more responsibility for revenue generation. Because of this, being ...
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Marketing Intelligence

Does My Martech Stack Really Need to Include a Marketing Attribution Tool?

Between the usual marketing buzzwords and the latest martech craze, there is no shortage of hype ...
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Marketing Automation

Marketing Lead Reporting: How to Use Cohort Analysis to Understand Conversion & Velocity

As Marketers, we are all familiar with the typical funnel KPIs. We implicitly know the importance ...
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Marketing Automation

How the Marketo to Salesforce Sync Works

You’ve just loaded a list from an event where you have multiple hot leads into your ...
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Marketing Strategy

How to Achieve Heroic Conversions with a Math Approach to Marketing

Most marketers know not to chase shiny objects. But if prospects are attracted to them, aren’t ...
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Blog: How to Build a High-Powered MOPs Team

Marketing Operations

How to Build a High-Powered Marketing Operations Team

Edward Unthank offers a template for building a sustainable, high-performing marketing operations team (MOPs) and his ...
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