Marketing Operations
4 Ways to Get the Most Out of LeanData
If you have recently added LeanData to your tech stack to handle lead routing and account ...
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News & Articles
Keep up with the latest in marketing operations, analytics and development trends.
Marketing Operations Development
What to Do When Spam Bots Are Filling Out Your Forms
What Are Spam Bots? Spam bots are machine-run services that perform unwanted, automated data-mining actions on ...
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Marketing Automation
Mastering Qualification in Pardot with Custom Lead Fields
Pardot has some very straightforward and well-designed lead qualification features. For example, distinct behavior score and ...
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Marketing Automation
Structuring for Scale: How to Create Organizational Efficiencies In Pardot
The first mistake companies often make when implementing new technologies is building those systems out to ...
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Marketing Operations Development
How to Scale Your Marketing Technology: Service Bus & Big Data in Marketing Operations
Etumos’ clients run the gamut of small to large businesses and across the marketing operations maturity ...
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Campaign Operations
How to Scale Your Campaign Operations Team Through Specialization
Campaign Operations is scaling faster than ever throughout B2B marketing teams and it’s about time. With ...
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Marketing Operations Development
Streamline Privacy & Compliance Using a Centralized Data Enrichment Service
(Part 3 of our series) As we discussed in previous posts in this series, creating a ...
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Marketing Operations Development
Creating Your Centralized Data Enrichment Service
(Part 2 of our series) Previously, we discussed the importance of implementing a Centralized Data Enrichment ...
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Marketing Operations Development
Centralized Data Enrichment – Start Your MarTech Evolution
(Part 1 of our series) Most marketing organizations start with data enrichment innocently enough. “We just ...
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