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Keep up with the latest in marketing operations, analytics and development trends.

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Campaign Operations

How to Scale Your Campaign Operations Team Through Specialization

Campaign Operations is scaling faster than ever throughout B2B marketing teams and it’s about time. With ...
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Marketing Operations Development

Streamline Privacy & Compliance Using a Centralized Data Enrichment Service

(Part 3 of our series) As we discussed in previous posts in this series, creating a ...
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Marketing Operations Development

Creating Your Centralized Data Enrichment Service

(Part 2 of our series) Previously, we discussed the importance of implementing a Centralized Data Enrichment ...
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Marketing Operations Development

Centralized Data Enrichment – Start Your MarTech Evolution

(Part 1 of our series) Most marketing organizations start with data enrichment innocently enough. “We just ...
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Etumos Partners with Community Member to Create MOPs PROs Toolbox Chrome Extension

Marketing Automation

Etumos Partners with Community Member to Create MOPs PROs Toolbox Chrome Extension

As Adobe continues to roll out its new Marketo Engage Unified Experience (MEUE) to clients, many ...
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Marketing Automation

Help! I Just Inherited a Legacy Marketo Instance

Every marketing professional who works in Marketo has a dream that one day they will be ...
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Marketing Automation

Unraveling the New Marketo UI

Whether you love it or hate it or even want it, the new Marketo UI is ...
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Maximize Your Lead-to-SQL Conversion with Regression-Backed Lead Scoring graph

Marketing Intelligence

Maximize Your Lead-to-SQL Conversion with Regression-Backed Lead Scoring

Traditionally, most marketers have taken a “finger in the wind” approach to behavior scoring. That is ...
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Campaign Operations

5 Tips for Implementing SLAs that Streamline Campaign Creation

Your company has scaled enough so that end-to-end campaign execution is no longer a one-person operation. ...
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