Etumos Blog Skip to main content
Newspaper illustration

News & Articles

Keep up with the latest in marketing tips, content promotion, design, and much more.

Marketing Automation

Facing a Marketing Automation Upgrade? These 6 Factors Will Ensure it Goes Smoothly

Facing a marketing automation upgrade can be overwhelming with the endless universe of tools available for ...
Learn More

Marketing Operations

Defining “Marketing Operations” as Marketing Technology Evolves

The Marketing industry (especially B2B) is experiencing a massive surge in Marketing Technology (MarTech). Everywhere you ...
Learn More

Marketing Automation

Speaking the Same Language for Marketo Architecture & Best Practices

We all know how to talk about the key operational programs in a Marketo instance: Lifecycle ...
Learn More
Checkmark

Marketing Automation

Scaling Your Marketing Efforts with a Centralized Submission Process

To scale marketing efforts, both in the amount of marketing communications that you’re putting out and ...
Learn More

Marketing Strategy

Scaling Your Marketing Team for Operational Success

Consider the following scenario: A Marketing Automation Architect is perusing the marketing calendar and looking at ...
Learn More

Campaign Operations

How to Build Marketo Email Program Templates

Program templates allow you to scale your marketing efforts, and the most valuable template in your ...
Learn More

Marketing Automation

List Acquisition? There’s a Marketo Template for That.

Most marketing departments begin or augment their demand generation efforts with list acquisition. Clearly marking these ...
Learn More

Marketing Automation

A Marketo Content Program Template for Every Type of Content

The primary building block for any marketing initiative is content. We, marketers, thrive on content—but this ...
Learn More

Marketing Automation

How to Build your next Marketo Event Template

Consider this scenario: Your company just committed to hosting a series of events over the next ...
Learn More