Marketing Strategy
How to Achieve Heroic Conversions with a Math Approach to Marketing
Most marketers know not to chase shiny objects. But if prospects are attracted to them, aren’t ...
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News & Articles
Keep up with the latest in marketing operations, analytics and development trends.
Marketing Operations
How to Build a High-Powered Marketing Operations Team
Edward Unthank offers a template for building a sustainable, high-performing marketing operations team (MOPs) and his ...
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Marketing Automation
Facing a Marketing Automation Upgrade? These 6 Factors Will Ensure it Goes Smoothly
Facing a marketing automation upgrade can be overwhelming with the endless universe of tools available for ...
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Marketing Operations
Defining “Marketing Operations” as Marketing Technology Evolves
The Marketing industry (especially B2B) is experiencing a massive surge in Marketing Technology (MarTech). Everywhere you ...
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Marketing Automation
Speaking the Same Language for Marketo Architecture & Best Practices
We all know how to talk about the key operational programs in a Marketo instance: Lifecycle ...
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Marketing Automation
Scaling Your Marketing Efforts with a Centralized Submission Process
To scale marketing efforts, both in the amount of marketing communications that you’re putting out and ...
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Marketing Strategy
Scaling Your Marketing Team for Operational Success
Consider the following scenario: A Marketing Automation Architect is perusing the marketing calendar and looking at ...
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Campaign Operations
How to Build Marketo Email Program Templates
Marketo Email Program Templates Guide The Most Valuable Marketo Email Program Templates You’ll Ever Build Adobe ...
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Marketing Automation
List Acquisition? There’s a Marketo Template for That.
Most marketing departments begin or augment their demand generation efforts with list acquisition. Clearly marking these ...
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