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Keep up with the latest in marketing operations, analytics and development trends.

How to Achieve Heroic Conversions with a Math Approach to Marketing

Marketing Strategy

How to Achieve Heroic Conversions with a Math Approach to Marketing

Most marketers know not to chase shiny objects. But if prospects are attracted to them, aren’t ...
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Blog: How to Build a High-Powered MOPs Team

Marketing Operations

How to Build a High-Powered Marketing Operations Team

Edward Unthank offers a template for building a sustainable, high-performing marketing operations team (MOPs) and his ...
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Marketing Automation

Facing a Marketing Automation Upgrade? These 6 Factors Will Ensure it Goes Smoothly

Facing a marketing automation upgrade can be overwhelming with the endless universe of tools available for ...
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Marketing Operations

Defining “Marketing Operations” as Marketing Technology Evolves

The Marketing industry (especially B2B) is experiencing a massive surge in Marketing Technology (MarTech). Everywhere you ...
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Marketing Automation

Speaking the Same Language for Marketo Architecture & Best Practices

We all know how to talk about the key operational programs in a Marketo instance: Lifecycle ...
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Marketing Automation

Scaling Your Marketing Efforts with a Centralized Submission Process

To scale marketing efforts, both in the amount of marketing communications that you’re putting out and ...
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Marketing Strategy

Scaling Your Marketing Team for Operational Success

Consider the following scenario: A Marketing Automation Architect is perusing the marketing calendar and looking at ...
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Campaign Operations

How to Build Marketo Email Program Templates

Marketo Email Program Templates Guide The Most Valuable Marketo Email Program Templates You’ll Ever Build Adobe ...
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Marketing Automation

List Acquisition? There’s a Marketo Template for That.

Most marketing departments begin or augment their demand generation efforts with list acquisition. Clearly marking these ...
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