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News & Articles

Keep up with the latest in marketing tips, content promotion, design, and much more.

Marketing Automation

How to Build a Marketo Webinar Template that Scales

Webinars have become a favorite marketing tactic for many of today’s B2B brands, because they can ...
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Marketing Automation

4 Fully Tokenized Starting Program Templates for Every Marketing Instance

Creating your next newsletter should only take minutes, not hours. The best program templates allow you to ...
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Marketing Automation

How to Use Lifecycle Processing to Guide and Structure Your Marketing

The backbone of a marketing automation platform is a prospect’s progression from original visitation and creation ...
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Marketing Automation

Robust and Scalable: How to Build Your Ideal Marketing Technology Framework

Today, digital marketers should always be looking for ways to continually improve their efforts. The goal ...
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Marketing Automation

Demographic Gating: How to Score and Qualify Leads More Efficiently

In B2B marketing, there’s a vast difference between someone who fills out a form and someone ...
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Marketing Automation

Multi-Channel Nurture to Guide Your Remarketing Campaigns

One of the biggest areas for marketing improvement is a better utilization of remarketing campaigns for ...
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Marketing Strategy

How to Build Your Marketing Operations Team

Marketing technologists are always questioning the current structure of their marketing operations team—as well they should be. ...
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Marketing Strategy

The 3 Skills of the New Technical Marketer

There has been a recent surge in the number of people employed as Marketing Technologists: or, ...
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Marketing Strategy

3 Types of Profiling Programs to Guide Your Marketing Efforts

What are Profiling Programs? Profiling programs can be set up in your marketing automation platform to ...
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