Marketing Automation
How to Build a Marketo Webinar Template that Scales
Webinars have become a favorite marketing tactic for many of today’s B2B brands, because they can ...
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News & Articles
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Marketing Automation
4 Fully Tokenized Starting Program Templates for Every Marketing Instance
Creating your next newsletter should only take minutes, not hours. The best program templates allow you to ...
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Marketing Automation
How to Use Lifecycle Processing to Guide and Structure Your Marketing
The backbone of a marketing automation platform is a prospect’s progression from original visitation and creation ...
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Marketing Automation
Robust and Scalable: How to Build Your Ideal Marketing Technology Framework
Today, digital marketers should always be looking for ways to continually improve their efforts. The goal ...
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Marketing Automation
Demographic Gating: How to Score and Qualify Leads More Efficiently
In B2B marketing, there’s a vast difference between someone who fills out a form and someone ...
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Marketing Automation
Multi-Channel Nurture to Guide Your Remarketing Campaigns
One of the biggest areas for marketing improvement is a better utilization of remarketing campaigns for ...
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Marketing Strategy
How to Build Your Marketing Operations Team
Marketing technologists are always questioning the current structure of their marketing operations team—as well they should be. ...
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Marketing Strategy
The 3 Skills of the New Technical Marketer
There has been a recent surge in the number of people employed as Marketing Technologists: or, ...
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Marketing Strategy
3 Types of Profiling Programs to Guide Your Marketing Efforts
What are Profiling Programs? Profiling programs can be set up in your marketing automation platform to ...
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