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Keep up with the latest in marketing operations, analytics and development trends.

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Marketing Strategy

Scaling Your Marketing Team for Operational Success

Consider the following scenario: A Marketing Automation Architect is perusing the marketing calendar and looking at ...
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Campaign Operations

How to Build Marketo Email Program Templates

Marketo Email Program Templates Guide The Most Valuable Marketo Email Program Templates You’ll Ever Build Adobe ...
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Marketing Automation

List Acquisition? There’s a Marketo Template for That.

Most marketing departments begin or augment their demand generation efforts with list acquisition. Clearly marking these ...
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Marketing Automation

A Marketo Content Program Template for Every Type of Content

The primary building block for any marketing initiative is content. We, marketers, thrive on content—but this ...
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Marketing Automation

How to Build your next Marketo Event Template

Consider this scenario: Your company just committed to hosting a series of events over the next ...
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Marketing Automation

How to Build a Marketo Webinar Template that Scales

Webinars have become a favorite marketing tactic for many of today’s B2B brands, because they can ...
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Marketing Automation

4 Fully Tokenized Starting Program Templates for Every Marketing Instance

Creating your next newsletter should only take minutes, not hours. The best program templates allow you to ...
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Marketing Automation

How to Use Lifecycle Processing to Guide and Structure Your Marketing

The backbone of a marketing automation platform is a prospect’s progression from original visitation and creation ...
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Marketing Automation

Robust and Scalable: How to Build Your Ideal Marketing Technology Framework

Today, digital marketers should always be looking for ways to continually improve their efforts. The goal ...
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