Skip to main content
Newspaper illustration

News & Articles

Keep up with the latest in marketing operations, analytics and development trends.

Checkmark

Marketing Strategy

The 3 Skills of the New Technical Marketer

There has been a recent surge in the number of people employed as Marketing Technologists: or, ...
Learn More
yay!

Marketing Strategy

3 Types of Profiling Programs to Guide Your Marketing Efforts

What are Profiling Programs? Profiling programs can be set up in your marketing automation platform to ...
Learn More
text bubbles

Marketing Automation

How to Do Intelligent Lead Nurturing

Intelligent lead nurturing has evolved from drip email marketing—and is rapidly replacing it. Drip email campaigns ...
Learn More
yay!

Marketing Automation

Take Lead Scoring to the Next Level: Demographic Scores and Behavior Scores

(Originally posted on yesler.com) Lead scoring is made up of two different kinds of information, each ...
Learn More
green lightbulb

Content Promotion

The B2B Marketing Revolution: Remarketing Campaigns Assigned by Marketing Automation

Setting Dynamic Remarketing Campaigns with Marketing Automation This is absolutely revolutionary for B2B marketing. This combines ...
Learn More

Marketing Automation

Marketo Rich Text Tokens and Marketo Text Tokens: Uses and Functionality

(Originally posted on edwardunthank.com) At a recent Seattle Marketo User Group meeting, I was surprised to ...
Learn More