Etumos

Overview Lead conversion is a direct indicator of how successful your business is as it defines how many leads (prospects) are being converted into customers. A collaborative team effort must be made by your sales and marketing teams to convert leads at a successful rate. They must establish a blueprint to determine the status of…

What is Messaging Compliance? Messaging compliance relates to the established laws that govern how companies can legally conduct their business when sending out email communications. Before you dive in, it’s important to remember when you are making compliance decisions, you should always work with your company’s legal team to determine your best path forward. In…

Overview Templates play a major role in maximizing the functionality and benefits of Marketo Engage as a marketing automation platform. However, not all marketing operations teams are leveraging Marketo templates in a way that capitalizes on their full potential. There are many components to building out the best types of templates in your instance, which…

Overview Allocating an adequate budget towards your marketing initiatives can be a balancing act. You want to spend just the right amount so that leads are generated and converted on a consistent basis. But how can you determine what campaigns will be most effective in targeting the correct individuals? What is the likelihood a lead…

What is messaging relevancy? Messaging relevancy pertains to one of the core concepts all good email marketers understand and know how to implement so well in their respective businesses. It can be defined by simply reversing the wording and adding a bit more context to it – messaging relevancy = how relevant my message is…

What is Lead Volume? Lead volume can be defined as the number of qualified prospects you’ve obtained in your database who you believe might exhibit buying behavior at some point in time. The more leads you can produce (i.e. the amount of prospects you gather), the higher your lead volume will be. While a simple…

What is Lead Conversion? Lead conversion can be defined as a marketing and sales process that involves converting leads (prospects) into customers through the use of nurturing strategies such as behavior automation, retargeting, and email nurturing. The process of lead conversion begins after leads have been generated. Why should companies seek to improve Lead Conversion?…

What is Brand Awareness? Brand Awareness represents the following: how recognizable your brand is with your target audience, how much familiarity they have with it, and to what extent it resonates with them. It is generally associated with things that are trending, interesting, and desirable. The more brand awareness you have for something you’re promoting,…