Using Tokens in Marketo Engage to Increase Messaging Relevancy
What is messaging relevancy? Messaging relevancy pertains to one of the core concepts all good email marketers understand and know how to implement so well in their respective businesses. It can be defined by simply reversing the wording and adding a bit more context to it – messaging relevancy = how relevant my message is…
Ways to Use Marketo Engage to Improve Lead Volume
What is Lead Volume? Lead volume can be defined as the number of qualified prospects you’ve obtained in your database who you believe might exhibit buying behavior at some point in time. The more leads you can produce (i.e. the amount of prospects you gather), the higher your lead volume will be. While a simple…
Leverage Nurture Programs in Marketo Engage to Drive Lead Conversion
What is Lead Conversion? Lead conversion can be defined as a marketing and sales process that involves converting leads (prospects) into customers through the use of nurturing strategies such as behavior automation, retargeting, and email nurturing. The process of lead conversion begins after leads have been generated. Why should companies seek to improve Lead Conversion?…
Instrument Marketo Engage to Drive Brand Awareness
What is Brand Awareness? Brand Awareness represents the following: how recognizable your brand is with your target audience, how much familiarity they have with it, and to what extent it resonates with them. It is generally associated with things that are trending, interesting, and desirable. The more brand awareness you have for something you’re promoting,…
