MOPs QA Tips & Tricks
Overview QA, or lack of, got you down? If you’re not sure where to start with QA or if you’re questioning your current QA process, you’re in the right place. We have specific strategies and a few tips & tricks to help you develop a QA process for both Campaign Operations and Platform Operations that…
How Do You Stack Up? Understanding Campaign Operations Maturity
Have you ever wondered how your campaign operations function stacks up on a maturity curve? Maybe not, but I bet you are now (see what I did there?). Evaluating your campaign operations maturity lets you take an honest look at where you are at currently and in what areas you have room to grow. Let’s…
Webinar Recap: Elevate Your Email Game with Marketo Email Personalization
Overview Have you heard of personalizing your marketing content? You probably have, it’s just adding First Name to your email, right? WRONG! First Name personalization is fine and dandy, but there are other ways to personalize, too! We’ll give you a quick overview, but definitely check out our on-demand webinar to learn more details. What…
HubSpot Campaign Templates: Pros and Cons
Overview HubSpot Campaign Templates Beta is finally here! But is it really as helpful as it sounds? We looked into the Campaign Templates and found the pros and cons so you don’t have to (we’re helpful like that). What are the pros? Campaign Templates are basically a guided walkthrough where you can tell the user…
