Etumos

Overview The success of any marketing strategy—from personalized email campaigns to accurate lead attribution—rests on a single, critical foundation: your database. For us in marketing operations, a dirty database isn’t just an inconvenience; it’s a major problem. It leads to inaccurate reporting, poor audience segmentation, wasted ad spend, and, most importantly, a fragmented customer experience….

Still just mining for support tickets? We need to talk about your web chat.  For years, we saw web chat as a tool for support and sales. We install a widget, staff it with agents or a bot, and measure success by tickets closed. We have perfected the art of using web chat to solve…

  Salesforce Integration Licenses – save money and improve security The Salesforce user license dilemma If you’ve done significant work in the Salesforce-related tech stack over the years, you’ve probably encountered the same Salesforce user being used for multiple integrations: that integrations@yourcompany.com user, with its System Administrator profile, popping up again and again. Or worse,…

What is the HubSpot Operations Hub? HubSpot Operations Hub is all about data synchronization and automation within your HubSpot instance. It allows the connection of different systems to ensure seamless data flows across platforms. This can be especially useful if you are utilizing multiple tools for your data optimization needs. For example, you might be…

Overview The role of Marketing Operations (MOPs) is no longer a new concept in today’s industry. Over the past decade, it has shifted from being a “nice-to-have” to a “must-have” for effective marketing and business strategy execution. During this time, the role has evolved significantly in terms of its responsibilities and scope. As technology and…

What’s the problem? Have you ever been curious about how to implement a version of ‘global forms’ in the HubSpot Marketing Hub for content? We were too and did some testing to try to work through a solution. See below for what we found and wanted to share with you for review and possible implementation….

Reports with a Purpose Email marketing remains a cornerstone of digital marketing campaigns, offering businesses a direct line to their audience. But how do you ensure your email campaigns are truly effective? The answer lies in understanding and leveraging email reports. These reports provide crucial insights into your database health, audience engagement, and overall campaign…

A top U.S. health systems community partnered with Etumos to tackle email delivery issues and enhance their subscriber experience. Through optimized email templates, streamlined processes, and improved unsubscribe functionality, Etumos helped boost delivery and create a more reliable, user-friendly email strategy. Client Snapshot Industry: Premier membership-based community of decision makers from top U.S. health systems,…

Sprout Social, a leader in social media management and analytics, has long been known for empowering brands to streamline their social strategies and improve customer engagement. In partnership with Etumos, Sprout Social leveraged expert platform operations consulting to refine their marketing automation workflows and enhance the performance of their massive Marketo instance. This collaboration enabled…

The Basics Uncovered: What Attribution with Marketo Means for Your Business Marketing attribution is giving a value to a marketing initiative, whether it’s a value of pipeline or revenue influence or count of successful engagements. It allows you to identify which marketing efforts are driving the most significant impact on your business outcomes. By leveraging…