Marketo Interactive Webinar Feature
Overview Marketo’s Interactive Webinar feature is a comprehensive tool designed to streamline and enhance webinar marketing efforts. It allows marketers the ability to manage the creation of a webinar campaign end to end without having to purchase an additional 3rd party webinar platform. This is all taken care of within Marketo! What is the Marketo…
Unlocking Email Success: Maximizing Engagement with Marketing Cloud Account Engagement
Overview Email remains a cornerstone of digital marketing, offering immediacy for engaging with customers and driving conversions. However, with inboxes flooded and attention spans dwindling, it’s essential for businesses to optimize their email marketing efforts to stand out and deliver relevant content. While email optimization techniques are not new, they are not always commonly used…
Marketing Operations Reporting 101: Marketo People Performance Reporting
Overview Do you need help getting started with reporting in Marketo Engage? Get a deep dive into Marketo People Performance Reporting and how to update the report to meet your marketing operations team needs. Watch Now
Troubleshooting HubSpot Deliverability
Overview When it comes to problem solving in marketing operations, most scenarios are cut and dry. Spot an issue, look at the activities or data associated with the error and fix it. But when it comes to email deliverability, the cause and solution can be much more complex to solve. In email deliverability, there are…
Campaign Demand Center 101: Optimizing Your Project Management Tool Intake Form
Overview Learn how your marketing operations team can optimize your Project Management Tool intake form to make sure you capture all of your request details from the very start of the campaign process. Watch Now
Into the Sunset: Shutting Down Your Marketo Instance
Overview That shiny new piece of marketing automation software is garnering all the attention with your team and rightfully so. However, sunsetting your Marketo Engage instance is not as simple as turning the off switch. Usually during the post go-live of a migration project you start to notice some small things that you may not…
Campaign Demand Center 101: Optimizing Your Content Submission Templates
Overview Learn what components your marketing operation team needs to have in your Content Submission Templates and how you can make them easier for your marketing stakeholders to use! Watch Now
Prioritization & Avoiding the ‘Yes Person’ Mentality
Overview Prioritizing requests and avoiding becoming a “yes” person requires a combination of effective time management, clear communication, and strategic thinking. Many people find this challenging, especially if they are natural people-pleasers who try to avoid conflict at all costs. The good news is that this is a skill you can develop! To ease the…
Marketing Operations Reporting 101: Marketo Email Performance Reporting
Overview Do you need help getting started with reporting in Marketo Engage? Get a deep dive into Marketo Email Performance Reporting and how to update the report to meet your marketing operations team needs. Watch Now
What Works in Email?
Overview At Etumos, we come across the question all the time: “Can we do [insert really cool idea here] in this email?” And the answer is typically, “Yes! … with a few considerations.” If you’re interested in implementing things like personalization, emojis, videos, GIFs, fonts, or interactive elements to your email marketing content, first think…
