Etumos

Overview In today’s economic landscape, folks are finding themselves facing the dual challenge of both optimizing their marketing operations all the while working within tighter budgets and leaner teams. As someone who has been in marketing operations through the boom times, the pandemic, and now in the current environment of higher interest rates and even…

In the ever-evolving landscape of digital marketing, data is king. Marketers need precise insights into the performance of their campaigns to make informed decisions and allocate resources effectively. This is where Urchin Tracking Modules (UTMs) step into the spotlight as an indispensable part of your digital marketing toolkit. In this post, we’ll delve into the…

Are you thinking about buying HubSpot, but you aren’t sure what subscription you need, or if HubSpot is even the right platform for your business? You’ve come to the right place. Let’s go through a quick overview of the key elements of HubSpot, what’s included for each subscription tier, and some of the system limitations….

Overview One of my favorite things about being a marketing operations consultant is that I get to work with a variety of marketing automation platforms and help clients get the most out of their investment in the platform. It’s sort of like a big puzzle that I get to come in and figure out how…

Overview We have a team here at Etumos that focuses on how our company can assist HubSpot clients in maximizing their use of the platform. This usually involves meeting to gain a deeper understanding of new feature releases or discovering more efficient methods for common processes. However, our most recent team sync involved sharing a…

Overview There’s no doubt about it: speed is key when it comes to getting your marketing leads over to your sales team. A quicker response time results in a better experience for the prospect, which ultimately can lead to more revenue for your business. The thought process is simple enough, yet I believe many of…

Email marketing is a core function of most businesses’ marketing strategy – but it only works if you can get your emails into your prospects’ inboxes. Are you struggling with email deliverability? Maybe you just have questions on what you need to pay attention to? You’re in the right place. Let’s go through the most…

Overview As B2B marketers using Marketing Cloud Account Engagement (MCAE – formally known as Pardot), it is critical to share information about your brand with potential prospects and existing customers. While new and trendy marketing channels have emerged in recent years, there is one channel that has stood the test of time and isn’t going…

Overview In today’s digital market, understanding your website’s performance isn’t just a luxury—it’s a necessity. Imagine having a platform that reveals exactly how visitors find your site, what keeps them clicking, and where they drop off. Google Analytics isn’t magic, but it’s pretty close. It offers businesses a peek behind the curtain of online engagement…

Note: Salesforce has changed the name of this marketing automation platform from Pardot to Marketing Cloud Account Engagement. For the purposes of this article, we’ll refer to it as Account Engagement. Overview You’ve purchased Marketing Cloud Account Engagement (MCAE)—now what? Before diving into your implementation, it’s crucial to grasp the platform and its terminology. Fortunately,…