Etumos

Overview What is Campaign Relevancy? Why should companies seek to improve Campaign Relevancy? When should companies focus on addressing it? How should a company improve Campaign Relevancy with Marketo Engage? What is campaign relevancy? Campaign relevancy refers to how closely campaigns resonate with an audience when building campaigns out of marketing automation platforms. It goes…

Overview If you’re involved in any aspect of the marketing campaign process, you understand that time is one of the most precious resources you have, and any improvement that can help you optimize your workflow is worth its weight in gold! What is the benefit to optimizing campaign build times? Campaign builds can become a…

Overview What is a campaign QA process? Why is it a mission critical process? When should a company implement a QA process? How can a company adopt a QA process that ensures quality for the marketing it’s producing? What is a marketing operations QA process? A marketing operations QA process is a repeatable, standardized process…

Overview Lost with the plethora of information out there telling you how to manage your email marketing campaigns? Unsure where to start or what to believe? What are email best practices? Why do they matter? How can your company ensure the marketers are using the best practices consistently? Read on for the answers. What are…

Overview Campaign build velocity in its simplest terms is the measurement of the time required for a marketing campaign owner to conceptualize, design, build and launch an individual campaign. Since “marketing campaign” can be understood differently, this article assumes a marketing campaign to represent a targeted initiative that contributes to a larger marketing goal, for…

Overview As Marketo instances are built out, it is common for data processes to be created in silos – sometimes part of other programs or processing flows. Implementing a centralized data standardization program creates clarity in workflows and provides the basis for an easily managed, infinitely scalable process. What is data standardization? Data standardization takes…

Overview Marketing professionals looking to showcase their skills and expertise in various Marketing Technology platforms surely have come across the range of certifications available for Adobe Marketo Engage. With a massive community dedicated to sharing knowledge, years worth of online forums detailing exam experiences and tips for preparing, it may be tough to understand how…

Overview Accurate, consistent, and relevant data is crucial for businesses today, as it enables organizations to make informed decisions and to deliver better customer experiences. However, maintaining high data quality can be challenging, particularly when dealing with large volumes of data. In this context, HubSpot Marketing Hub, one of the leading marketing automation platforms, offers…

Overview A formal email campaign QA process is critical for achieving your team’s campaign production goals. It allows your marketing team to maintain the trust of both your internal organization and marketing database recipients, and ensure their activities support their brand reputation and drive revenue. What is campaign QA? Campaign QA is a step-by-step process…

Overview Segmenting your audience and turning it into personas is a process that involves dividing a target audience into smaller groups based on specific characteristics such as demographics, preferences, and behavior. By creating these personas, marketers can gain a better understanding of their customers’ wants and needs. Which, in turn, helps create more effective marketing…