Etumos

What is a project management tool? When it comes to marketing campaign management, everything can seem simple enough until campaigns become more complex and marketing teams get larger. To say there are a lot of moving parts in this process is an understatement! If you’ve been in marketing for any length of time, you understand…

Overview In today’s fast-paced digital world, marketing campaigns have become a crucial part in a business’s success. One key aspect of successful marketing campaigns is ensuring that all elements are carefully planned and executed. This process is best executed with cooperation between marketing operations and marketing managers via a content submission document. Getting Started –…

Marketo Dynamic Content in Segmentations Sales teams and content creators understand how critical personalization is for today’s customers! They also understand how big of a lift personalization can be once they are in the depths of their own marketing automation software. Manually setting up different asset (email, landing page) variations for your entire audience is…

Brand Loyalty and Marketo Establishing brand loyalty requires a strong brand identity and a comprehensive strategy that fosters trust, engagement, and emotional connections with customers. At the root of it all, brand loyalty is a consumer or business’ preference for a particular brand and their consistency in choosing that brand over others. The marketing team…

Let’s talk about some of the impacts on your email operations and marketability when your data quality isn’t up to snuff. What issues impact the management of Privacy Compliance? To operationalize a privacy compliance program, several key data points are necessary to determine marketability and data privacy management. Not only are we answering the age-old…

The use of Marketo Engage Tokens can greatly enhance personalization and production efficiency for users of the platform. Tokens are simple variables–placeholders for values. They permit personalization on a mass scale and help ensure production efficiency is maintained. In this blog post, the different types of Marketo Tokens are explored and their benefits are discussed….

How do you scale your campaign operations to increase your campaign volume and what tools can help your team become even more effective?  Let’s dive into this and discover how Marketo Engage can enable marketing operations teams to build scalable processes with campaign volume in mind. What does “marketing campaign volume” even mean? Campaign volume…

What is Project Management tool in context of Marketing and Marketing Operations? If you’re still using a spreadsheet for tracking marketing tasks, allow us to welcome you into the 21st Century! You can boost productivity and efficiency with a project management tool that not only tracks your project statuses but also makes recurring tasks and…

Data standardization is a bit of a buzzword in the MOPs industry, but what is it really? Why should MOPs professionals care about it and what are the risks if it’s not done properly? Let’s dive into data standardization and discuss some processes for ensuring the data that enters your marketing automation platform (MAP) or…

Five tips (alphabetically): Apply best practices: avoid trigger words in your subject lines and email content, and always include a clear call-to-action. Comply with anti-spam laws: CAN-SPAM Act in the United States, Canada’s Anti-Spam Legislation (CASL), European Union’s General Data Protection Regulation (GDPR), and Australia’s Spam Act, among others. Maintain list hygiene: regularly remove inactive…