Etumos

Real business pain-point solutions and how to save time and money As your Marketing Operations team grows, the processes leveraged by Campaign Specialists need to scale with it. Existing inefficiencies that seem “manageable” today can become resource drains of the future as your request volume grows. So here are 5 real-life pain-point examples of the…

Marketo Measure, formerly Bizible, is an excellent attribution software program that can provide valuable insights into an organization’s current marketing efforts. However, not everyone has the extra time or knowledge to navigate a program to reap the most benefits from its data collection. That is where working with a Bizible expert comes in handy. Marketo…

Marketing strategies can be a difficult thing to track, as there are so many moving pieces involved. That’s where tracking marketing attribution with platforms like Marketo Measure, formerly known as Bizible, can make your life easier. Marketing attribution software can help identify key moments in your marketing effort to show you how well your strategies…

Etumos is excited to announce the appointment of a new CEO, Tyson Roberts, to lead us through the next phase of our growth! Our founder, Edward Unthank, is transitioning into a role as our first VP of Product, a position designed to ensure that Etumos stays on the cutting edge of marketing and technology thought leadership….

Marketo Measure, formerly known as Bizible, Discover is a detailed reporting tool. It provides you with multiple dashboards to analyze and track your marketing performance. You can use Bizible Discover to manage multiple experience efforts across different channels. Plus, you can share dashboards easily with a link. Bizible Discover Dashboards Enhance Your Cloud Marketing Efforts…

Account Engagement has some very straightforward and well-designed lead qualification features. For example, distinct behavior score and demographic grading components are available out-of-the-box to facilitate lead qualification. On their own, these features are great for allowing companies to get lead qualification up and running quickly. However, they also lack some of the flexibility and customization…

Etumos’ clients run the gamut of small to large businesses and across the marketing operations maturity curve, and within that client set, as tech stacks have become more complex and adoption of more and more tech becomes the norm for companies of all sizes, we have quickly reached the limits of the out-of-the-box connectors used…

Campaign Operations is scaling faster than ever throughout B2B marketing teams and it’s about time. With the right tools and the appropriate staff, end-to-end management of the campaign build process is getting more efficient and more cost-effective than ever before. Now, the question that needs to be addressed is not how many people can do…

(Part 3 of our series) As we discussed in previous posts in this series, creating a centralized data enrichment service gathers data from all of your enrichment providers whenever any of your applications have an enrichment request as opposed to calling enrichment services in a distributed way across your different applications. To recap, the benefits…

(Part 2 of our series) Previously, we discussed the importance of implementing a Centralized Data Enrichment service. Choosing the best way to implement a new system for your organization depends on several key factors. You need to consider: your current enrichment situation, the volume of records, budget, and available infrastructure. We have put together three…