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Eliminating Data Quality Issues in Account Engagement with Automation

Recently, I wrote about the importance of maintaining a high level of prospect quality within your Marketing Cloud Account Engagement1 instance. I talked about making sure your data was accurate, complete, and relevant because the benefits of doing so can permeate throughout the business. For the purposes of this article we are going to talk…

Privacy Compliance Processing in Marketing Automation: Your Global Marketing Must-Have

In an increasingly global world with shifting data practices, it’s important to ensure quality data for email marketing campaigns. Not only is it a legal imperative, but a better user experience for prospective customers. When considering a new business relationship, subpar communication practices are not a great way to start. Creating a best-in-class workflow automation…

Increase Marketing Campaign Volume to Fully Leverage your Investment in Marketo Engage

How do you scale your campaign operations to increase your campaign volume and what tools can help your team become even more effective?  Let’s dive into this and discover how Marketo Engage can enable marketing operations teams to build scalable processes with campaign volume in mind. What does “marketing campaign volume” even mean? Campaign volume…

How a Project Management Tool Increases Marketing Productivity

What is Project Management tool in context of Marketing and Marketing Operations? If you’re still using a spreadsheet for tracking marketing tasks, allow us to welcome you into 2023! You can boost productivity and efficiency with a project management tool that not only tracks your project statuses but also makes recurring tasks and request intake…

Use A Marketing Campaign Intake Process to Level Up Your Campaign Production

Marketing operations teams are increasingly pressured to produce more with less. Messages and requests fly in from Slack, email, and every other possible angle. What’s the priority? P1. When is this due? ASAP. Without a systematic way to manage new work requests, it becomes a challenge to set expectations with your stakeholders, identify work priorities,…

Marketing and Sales Data Standardization: Best Practices for Scrubbing Your Database and Lists

Data standardization is a bit of a buzzword in the MOPs industry, but what is it really? Why should MOPs professionals care about it and what are the risks if it’s not done properly? Let’s dive into data standardization and discuss some processes for ensuring the data that enters your marketing automation platform (MAP) or…

Marketing Campaign Production Processes: 4 Step COPs Framework for Success

What good is a plan without execution? Your content team can develop a great idea for an upcoming webinar, but nothing happens without the execution. Effective campaign planning should capture everything from start to finish that is needed for the campaign to go live. So how can your team ensure campaign plans are executed effectively?…