Etumos

A marketing automation rockstar must understand basic logic. I believe we’re all database marketers at this point. Perhaps that isn’t your title, but it is your every day reality. Even designers must consider the database with spaces for text blocks, mail merges, and other dynamic content. Dynamic content is about segmenting your audience into increasingly…

In the new year, do you want to learn Marketo? Do you want to learn the principles of marketing automation that will serve you well no matter which platform you use? Good! Read on… To become a Marketing Automation Rockstar is an attainable goal for anyone willing to work at it. In the past, I…

I thought I would expand on this concept with a more detailed post. Let’s say you have three reps who work in shifts: US East Coast, Tokyo, and London so that there is always someone available 24 hours a day. Each rep should receive leads immediately during their shift. East Coast: 9am-5pm EST Tokyo: 5pm –…

Quite a few firms have a recurring webinar, demo, or roadshow program. Most of the time, there is a single page for registration and a list of dates the lead can sign up to. In the past, this form spit out a list to you and you registered the people with the right events. Marketo…

This is a somewhat inadvertent follow up to this week’s Six Principles of Data Cleanliness. I was working with a client and for some reason we decided to setup an “Unqualified Auto Delete” flow. At the time, it seemed like a good idea because they did not want to keep disqualified leads anymore. It looked…

Many marketers who are new to marketing automation suddenly discover their success on the job is directly affected by databases that seem out of their control. CRMs have data that is imported by salespeople, interns, hand typed, etc. That one hot shot sales director you poached from your competitor? He brought his “personal” list over…

Whether you are just starting your marketing automation journey or you’re ramping up to crush next quarter’s goals, there are some solid tips and tricks to achieve marketing automation success. I’ve worked in marketing automation for a number of years, and while success requires a lot of moving parts, these tips will help you get…

With the ever increasing array of marketing tools available through Marketo, I thought I’d share a few of my favorite tips and tricks. These are simple ways to work with Marketo that solve some small, but real situations for marketers. Marketo Tip 1: Favicon on Marketo Landing Pages The favicon is a cute and somewhat useless…

Segmentations are special database tools which allow you to define groups of your database for various purposes, including Dynamic Content. Segmentations are pre-set database divisions that run automatically in the background and are much faster than Smart Lists. You must use Segmentations to take advantage of the Dynamic Content features of Marketo. Essentially, a Segmentation…

“Learn how to optimize Marketo landing pages with clean URL slugs, meta tags, and tokenized templates to boost discoverability and traffic.”