Etumos

Recently, I wrote about the importance of maintaining a high level of prospect quality within your Marketing Cloud Account Engagement1 instance. I talked about making sure your data was accurate, complete, and relevant because the benefits of doing so can permeate throughout the business. For the purposes of this article we are going to talk…

Improve Prospect Quality in Account Engagement I’m a big fan of the Creed movies. Nevermind the fact that Michael B. Jordan is one good lookin’ dude, but I love the training scenes depicting everything he goes through leading up to his fights. Whether it was working out in the desert after breaking his ribs or…

Overview Whether you are implementing a marketing automation platform for the very first time or you are thinking about switching to a new platform, the decision can be tough. Not only is price a huge factor, but you also need to make sure the platform you choose can actually support your business now and in…

What are Requested Campaigns in Marketo? Have you ever clicked the Flow actions tab in a Marketo smart campaign and been overwhelmed by the amount of flow steps? I’m pretty sure one of the first smart campaigns I built when starting my Marketo journey consisted of 25+ flow steps. Boy, did I learn quickly why…

Overview I once had to dress up as Mr. Ralph Waldo Emerson for a school project in elementary school. The project required me to learn about his upbringing, his accomplishments, and the passion behind what he did. During my research I came across a quote he was famous for saying: “It’s not about the destination;…

Overview The B2B marketing world is constantly evolving. Buyer journeys look completely different than they did even just five years ago. On top of that, markets for your products and services are severely competitive. It’s essential for companies to stand out amongst their competitors even just to stay afloat. Companies will often spend large sums…