Etumos

So Google and Yahoo announced they’re going to enforce some best practices around emails and make them requirements for emails to be delivered to inboxes starting in February 2024 and now you’re freaking out trying to understand what you need to change, am I right? Don’t stress, Etumos has you covered. Adobe has provided this…

Overview In today’s dynamic marketing landscape, where personalized engagement and timely interactions are paramount, harnessing the power of marketing automation has become an indispensable strategy. However, the true value of marketing automation lies not just in its execution, but in its data-driven insights. So let’s delve into the world of marketing automation analytics. Delving into…

In marketing operations, it’s no doubt that you’ve run into team structures of every kind. Decentralized, hybrid, centralized and every possible variation, there are different approaches on how your team handles marking operations. At Mops-Apalooza 2023, we dove into the advantages of a centralized campaign operations model and how it can help your team scale…

Overview The inaugural Mops-Apalooza event, featuring the MOPsCON virtual track, brought together MOPs professionals from across the globe for three days of knowledge sharing, important industry updates, and much needed networking. The underlying theme of the week was the diverse MOPs community coming together after many years and sharing their cross platform knowledge and experiences,…

Overview Lead nurturing is an essential component of any successful marketing strategy. By engaging with your leads and guiding them through the buyer’s journey, you can turn potential customers into loyal advocates for your brand. In this blog post, we’ll explore the steps to enhance your lead nurturing strategy, covering everything from organizing your nurtures…

Overview Person source architecture in Marketo Engage is a key foundational framework that allows your Marketing Operations team to create the building blocks for data reporting including first, last, and multi-touch attribution. Marketing attribution enables Marketers to identify which tactics contribute to key business outcomes, providing them with the intelligence to optimize their Marketing investment,…

Overview In today’s data-driven business landscape, companies are constantly seeking ways to optimize their operations and improve decision-making. One crucial aspect of this is managing data efficiently, which is where LeanData comes into play. LeanData is a powerful tool that helps businesses with lead management, routing, and attribution, allowing for more effective marketing and sales…

Overview Multi-Touch Attribution (MTA) is a vital tool in today’s marketing landscape, enabling organizations to measure marketing effectiveness across various channels. Unlike traditional single-touch attribution models, MTA recognizes that no single interaction is solely responsible for conversions. Here’s a breakdown of MTA and why it matters. What is Multi-Touch Attribution? MTA measures marketing initiative effectiveness…

Overview In the world of sales and marketing, a well-structured lead funnel is essential for efficiently converting potential customers into paying clients. Just like a plumbing system needs to be free of leaks to function properly, your lead funnel should be designed to prevent any “leaks” that might result in lost opportunities and revenue. In…

Overview Whether your marketing strategies revolve around content creation, webinars, or something else entirely, Marketo program templates are a way to uplevel and scale your marketing operations. As we are in an environment where marketing and marketing operations folks must do more with less, Marketo users, from beginners to power admins, increasingly realize the benefits…