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Critical Checklist: 8 Must-Haves When Hiring a Marketing Operations Agency

Introduction In today’s economic landscape, folks are finding themselves facing the dual challenge of both optimizing their marketing operations all the while working within tighter budgets and leaner teams. As someone who has been in marketing operations through the boom times, the pandemic, and now in the current environment of higher interest rates and even…

Turning Constraints into Marketing Magic: The Art of Doing More with Less

Overview In today’s economic landscape, folks are finding themselves facing the dual challenge of both optimizing their marketing operations all the while working within tighter budgets and leaner teams. As someone who has been in marketing operations through the boom times, through the pandemic, and now in the current environment of higher interest rates and…

The Essential Guide to Marketing Operations Performance Reviews (with FREE scorecard template!)

Overview In today’s economic uncertainty, folks are finding themselves facing the dual challenge of both optimizing their marketing operations all the while working within tighter budgets and leaner teams. For marketing operations teams, performance reviews are mission-critical; success hinges not only on individual performance but also on the collective efficacy of strategies and campaigns. Now,…

From Chaos to Consistency: Leveraging Marketo Program Templates for Campaign Success

Overview Whether your marketing strategies revolve around content creation, webinars, or something else entirely, Marketo program templates are a way to uplevel and scale your marketing operations. As we are in an environment where marketing and marketing operations folks must do more with less, Marketo users, from beginners to power admins, increasingly realize the benefits…

I’ve Become an Accidental Marketo Admin. What Do I Do Now?

Overview In the marketing operations field, I’ve encountered many folks who have suddenly found themselves tasked with owning an inherited Marketo instance, often uncertain about the next steps to take. I, too, have been in this position, feeling equal parts lost and excited. It is probably obvious that it’s crucial to treat your new responsibilities…

How to Take Advantage of reCAPTCHA in Marketo Engage

Overview Imagine this. You are a humble Marketo Engage admin, managing operations, keeping the trains running (so to speak), and ensuring everything coming out of your Marketo instance is in tip-top shape. Lead flow is dialed. You have a great relationship with your Salesforce admin. You have your dream job and life is sweet –…

How to Align Audience Targeting With The Buyer’s Journey in Marketo Engage

Overview Marketers should strive to build audience segmentations that are reflective of a person’s buying stage. While most marketing organizations are responsible for many metrics, such as lead generation, conversion to MQL, MQL to SAL, what becomes pipeline, and so forth, often their entire database is treated as a monolithic entity as if they are…