How to Win With Dirty Data, Building Marketo Engage Segmentations
Org-Level Segmentations Drive Marketing Our inboxes are filled with hundreds of emails daily and marketing teams face the challenge of finding a way to stand out in the inbox. A generic email to your entire database probably won’t capture the attention you desire then, right? So, how can you maximize engagement, open rates and click-through…
Marketing Campaign Production Processes: 4 Step COPs Framework for Success
What good is a plan without execution? Your content team can develop a great idea for an upcoming webinar, but nothing happens without the execution. Effective campaign planning should capture everything from start to finish that is needed for the campaign to go live. So how can your team ensure campaign plans are executed effectively?…
