Etumos

Note: Salesforce has changed the name of this marketing automation platform from Pardot to Marketing Cloud Account Engagement. For the purposes of this article, we’ll refer to it as Account Engagement. Overview You’ve purchased Marketing Cloud Account Engagement (MCAE)—now what? Before diving into your implementation, it’s crucial to grasp the platform and its terminology. Fortunately,…

Overview Person source architecture in Marketo Engage is a key foundational framework that allows your Marketing Operations team to create the building blocks for data reporting including first, last, and multi-touch attribution. Marketing attribution enables Marketers to identify which tactics contribute to key business outcomes, providing them with the intelligence to optimize their Marketing investment,…

Overview Are you tired of sifting through a disorganized marketing automation platform, wasting precious time searching for assets and campaigns? Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, can be a powerful ally in your marketing efforts, but only if you have a structured folder system and a consistent asset naming convention in place….

Overview So, you’ve taken the leap and decided to implement Marketo Engage – a powerful tool that can revolutionize your marketing efforts. A Marketo Engage Implementation may sound complicated at first, especially if you are new to the tool. But don’t worry, there are plenty of resources available to help you along the way. As…

The Power of a Campaign Demand Center Before we dive into the details, let’s first understand what a Campaign Demand Center is and why it’s essential for modern marketing teams. A Campaign Demand Center serves as a centralized model designed to facilitate the efficient production of digital marketing campaigns at scale. In this setup, every…