MCAE Summer ’24 Release
Overview In the fast-paced world of marketing, efficiency and effectiveness are key. Salesforce’s Marketing Cloud Account Engagement offers powerful tools to save time and reduce workload. Here’s how to optimize your marketing operations using some of the latest features. Send Operational Emails to Opted-Out Prospects Directly from Engagement Studio One of the most time-saving updates…
How to Handle Bounce Management in HubSpot
Overview You may wonder what bounce management is and why it matters, or you might even need help handling it in HubSpot. This article will cover everything you need to know about bounce management and how to handle it in your own HubSpot instance. What is Bounce Management? Bounce management is the key to ensuring…
GTM & GA Audit Review: Optimizing Your Digital Analytics
Overview In today’s data-driven world, having a robust analytics infrastructure is essential for businesses to make informed decisions and drive tangible results. Google Analytics (GA) and Google Tag Manager (GTM) play pivotal roles, offering powerful tools to track and analyze website performance. However, to fully leverage these tools, ensuring that your setup is optimized for…
Leveraging GTM with WordPress: A Guide to Enhanced Website Management and Analytics
Overview Managing a WordPress website involves more than just creating content—it’s about understanding your audience and optimizing your site’s performance. Google Tag Manager (GTM) offers a powerful solution for tracking user behavior and collecting valuable data. At the same time, WordPress serves as a versatile content management system (CMS) for building and managing websites. In…
HubSpot User Permissions & Teams: Tips for Highly Regulated Industries
Overview Now more than ever, companies should be aware of how important it is to keep data safe and secure by having cybersecurity in place. It doesn’t matter if you are an organization that is a small business or a big enterprise, anyone can be at risk. Even though many companies nowadays are taking steps…
Managing Marketo Workspaces & Partitions
Overview Many marketers have questions about Marketo Engage workspaces and partitions and when they should be used. Workspaces and partitions are features allowing you to organize your marketing work. Keep reading to understand what workspaces and partitions are and if you should use them for your business. What are workspaces and partitions? Workspaces and partitions…
How to Use HubSpot Marketing Hub to Gain Insight into Lead Conversion
What is Lead Conversion? Lead conversion is the process of converting leads or potential customers into actual customers. Marketers can use many nurturing tactics, such as behavior automation, retargeting, and email nurturing. However, we want to remember that these leads were prior prospects. Why should companies seek to improve Lead Conversion? There are several reasons…
Everything in its Place: Using Folders to Organize Account Engagement
Overview Organizational structure, with folders and naming conventions, is the basis for scalability. If you begin your marketing automation journey without either, you will end up with a disorganized instance that is difficult to unwind. On the other hand, a clean, organized Marketing Cloud Account Engagement1 instance creates efficiencies and allows marketers to reach task…
How to get HubSpot Certified in 30 Days
Overview HubSpot is a globally leading marketing, sales, and customer service platform that has multiplied since its launch in 2006. Clients and customers can use HubSpots in various ways, so understanding how it works is valuable. HubSpot offers 25 certifications, which are tailored to different roles, software, and experience levels. What are the HubSpot Certifications?…
Study Guide for Marketo Engage Business Practitioner Certification
Overview If you have your Adobe Marketo Engage Business Practitioner Expert certification and are looking at renewing soon, Adobe just made things a lot easier. Starting in 2023, they introduced a brand new, free, and unproctored version of the exam that makes maintaining your certification even easier! Keeping your certification current When you receive your…