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Marketing Performance

Managing Marketing Ops Stakeholders

Marketing technology touches many different parts of a business so it’s understandable that a marketing operations ...
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How To Optimize Campaign ROI With Instance Organization

Everyone has heard the phrase spring cleaning, defined by Merriam-Webster as “the act or process of ...
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Why Data Analytics Is An Important Investment

Data analysis and data teams are incredibly useful and an important part of marketing teams, especially ...
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Leads Created Per [Time Period:default=month]

A “Leads Created per ‘x’ time period” report reveals the number of leads generated within a ...
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Best Ways To Improve Audience Targeting With Preference Center

A preference center is a valuable tool for improving audience targeting in marketing automation platforms such ...
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How to Export Data from Marketo via API

Overview Leveraging the Marketo Engage API allows teams to extend the capabilities of Marketo e.g bulk ...
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Automate HubSpot Marketing Hub to Measure Lead Velocity

Overview When I think of metrics that every company should be tracking to understand how they ...
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More Account Engagement Opted Out Sync Behavior Changes are Coming

What was the original change? Back in 2022 Salesforce announced changes were being made to the ...
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How Account Engagement Uses Referring URL

Overview Understanding a prospect’s journey from anonymous visitor to known prospect and ultimately customer requires a ...
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Best Ways To Optimize Lead Conversion With Lead Scoring

Overview Lead conversion is a direct indicator of how successful your business is as it defines ...
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Best Ways To Optimize Lead Volume With Lead Scoring

Overview Lead volumes can be hard to predict or control, sometimes flooding your sales team, and ...
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How Revenue Reporting Gets MOPs a Seat at The Table

Overview During uncertain economic times when companies have to “do more with less”, it’s critical for ...
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How to Export Data from Account Engagement via API

Overview The Marketing Cloud Account Engagement1 API allows outside systems to connect with the B2B marketing ...
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How To Optimize Campaign ROI With Program / Campaign Templates

Overview Tracking and developing a process for Campaign ROI is an important part of a marketing ...
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How To Scale Campaign Volume With Program and Asset Templates

Overview Templates play a major role in maximizing the functionality and benefits of Marketo Engage as ...
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Manage Marketo Engage to Optimize for Lead Value

Overview Allocating an adequate budget towards your marketing initiatives can be a balancing act. You want ...
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How to Optimize Campaign ROI with PM Tool

Overview In the fast-paced world of marketing, optimizing your campaign’s ROI is crucial to the success ...
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How to Use HubSpot Marketing Hub to Gain Insight into Lead Conversion

What is Lead Conversion? Lead conversion is the process of converting leads or potential customers into ...
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Best Ways to Optimize Lead Conversion with Lifecycle Processing

Overview Lead conversion, the process of turning a lead or prospective customer, into an actual customer, ...
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Campaign ROI Tracking in Marketo

 Join Etumos’ own Meredith Foulke as we discuss what Campaign ROI is, why it’s important, ...
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How to Track Web Activity with Marketo

Overview Tracking web activity is essential for collecting, and reacting to end user engagement from your ...
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How to Create Email Domain Exclusions in Marketo

Overview A major benefit of investing in marketing automation platforms like Marketo Engage is being able ...
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Using Tokens in Marketo Engage to Increase Messaging Relevancy

What is messaging relevancy? Messaging relevancy pertains to one of the core concepts all good email ...
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Optimizing your Campaign Costs with Marketo Engage

An important function of marketing operations is monitoring campaign costs because sadly, money does not grow ...
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Leverage Your Investment in Marketo Engage to Maximize Campaign Relevancy

Overview What is Campaign Relevancy? Why should companies seek to improve Campaign Relevancy? When should companies ...
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How to track referring URL in Marketo Forms

Overview Do you know where your web traffic is coming from? Can you report on it ...
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How to Create a More Efficient Buyer’s Journey in Marketo Engage

Overview I once had to dress up as Mr. Ralph Waldo Emerson for a school project ...
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Do More with Marketo Engage to Increase Lead Velocity

Overview Forecasting revenue is challenging for many companies. Lead velocity is one sales metric that can ...
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Do More to Maximize Campaign Build Velocity

Overview Campaign build velocity in its simplest terms is the measurement of the time required for ...
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Attribution: The Buzzword of All Buzzwords – What Is It and How Does It Work?

Attribution is a word that has many teams scratching their heads on how to accurately define, ...
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Tips to Clean your Marketo Instance

It is the perfect time to knock the cobwebs out of your Marketo Engage instance! If ...
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Marketo Tokens to Streamline Campaign Production

The use of Marketo Engage Tokens can greatly enhance personalization and production efficiency for users of ...
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Resources to Get your Marketo Engage Business Practitioner Certification

Overview Marketing professionals looking to showcase their skills and expertise in various Marketing Technology platforms surely ...
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Uplevel Your Management of Marketo Engage to Increase Brand Loyalty

Brand Loyalty and Marketo Establishing brand loyalty requires a strong brand identity and a comprehensive strategy ...
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Increasing Prospect Quality within Marketing Cloud Account Engagement

Improve Prospect Quality in Account Engagement I’m a big fan of the Creed movies. Nevermind the ...
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SPF and DKIM Records Explained

Overview Businesses worry about whether or not their emails ever reach their intended recipients – subscribers, ...
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Top 4 Things You Need to Know As a New Marketo User

Overview Learning a new piece of technology can be intimidating and Adobe Marketo Engage is no ...
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Using Engagement Programs in Marketo Engage to Increase Messaging Relevancy

Overview The B2B marketing world is constantly evolving. Buyer journeys look completely different than they did ...
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The Most Valuable Audience Segmentations for Enabling Automated Marketing

Overview Setting up segmentations in Marketo Engage is essential to ensure your business’s success by knowing ...
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Ways to Use Marketo Engage to Improve Lead Volume

What is Lead Volume? Lead volume can be defined as the number of qualified prospects you’ve ...
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Leverage Nurture Programs in Marketo Engage to Drive Lead Conversion

What is Lead Conversion? Lead conversion can be defined as a marketing and sales process that ...
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Study Guide for Marketo Engage Business Practitioner Certification

Overview If you have your Adobe Marketo Engage Business Practitioner Expert certification and are looking at ...
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