Marketing technology touches many different parts of a business so it’s understandable that a marketing operations ...
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Marketing Performance
Everyone has heard the phrase spring cleaning, defined by Merriam-Webster as “the act or process of ...
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Data analysis and data teams are incredibly useful and an important part of marketing teams, especially ...
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A “Leads Created per ‘x’ time period” report reveals the number of leads generated within a ...
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A preference center is a valuable tool for improving audience targeting in marketing automation platforms such ...
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Overview Leveraging the Marketo Engage API allows teams to extend the capabilities of Marketo e.g bulk ...
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Overview When I think of metrics that every company should be tracking to understand how they ...
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What was the original change? Back in 2022 Salesforce announced changes were being made to the ...
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Overview Understanding a prospect’s journey from anonymous visitor to known prospect and ultimately customer requires a ...
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Overview Lead conversion is a direct indicator of how successful your business is as it defines ...
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Overview Lead volumes can be hard to predict or control, sometimes flooding your sales team, and ...
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Overview During uncertain economic times when companies have to “do more with less”, it’s critical for ...
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Overview The Marketing Cloud Account Engagement1 API allows outside systems to connect with the B2B marketing ...
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Overview Tracking and developing a process for Campaign ROI is an important part of a marketing ...
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Overview Templates play a major role in maximizing the functionality and benefits of Marketo Engage as ...
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Overview Allocating an adequate budget towards your marketing initiatives can be a balancing act. You want ...
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Overview In the fast-paced world of marketing, optimizing your campaign’s ROI is crucial to the success ...
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What is Lead Conversion? Lead conversion is the process of converting leads or potential customers into ...
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Overview Lead conversion, the process of turning a lead or prospective customer, into an actual customer, ...
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Join Etumos’ own Meredith Foulke as we discuss what Campaign ROI is, why it’s important, ...
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Overview Tracking web activity is essential for collecting, and reacting to end user engagement from your ...
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Overview A major benefit of investing in marketing automation platforms like Marketo Engage is being able ...
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What is messaging relevancy? Messaging relevancy pertains to one of the core concepts all good email ...
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An important function of marketing operations is monitoring campaign costs because sadly, money does not grow ...
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Overview What is Campaign Relevancy? Why should companies seek to improve Campaign Relevancy? When should companies ...
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Overview Do you know where your web traffic is coming from? Can you report on it ...
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Overview I once had to dress up as Mr. Ralph Waldo Emerson for a school project ...
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Overview Forecasting revenue is challenging for many companies. Lead velocity is one sales metric that can ...
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Overview Campaign build velocity in its simplest terms is the measurement of the time required for ...
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Attribution is a word that has many teams scratching their heads on how to accurately define, ...
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It is the perfect time to knock the cobwebs out of your Marketo Engage instance! If ...
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The use of Marketo Engage Tokens can greatly enhance personalization and production efficiency for users of ...
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Overview Marketing professionals looking to showcase their skills and expertise in various Marketing Technology platforms surely ...
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Brand Loyalty and Marketo Establishing brand loyalty requires a strong brand identity and a comprehensive strategy ...
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Improve Prospect Quality in Account Engagement I’m a big fan of the Creed movies. Nevermind the ...
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Overview Businesses worry about whether or not their emails ever reach their intended recipients – subscribers, ...
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Overview Learning a new piece of technology can be intimidating and Adobe Marketo Engage is no ...
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Overview The B2B marketing world is constantly evolving. Buyer journeys look completely different than they did ...
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Overview Setting up segmentations in Marketo Engage is essential to ensure your business’s success by knowing ...
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What is Lead Volume? Lead volume can be defined as the number of qualified prospects you’ve ...
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What is Lead Conversion? Lead conversion can be defined as a marketing and sales process that ...
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Overview If you have your Adobe Marketo Engage Business Practitioner Expert certification and are looking at ...
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