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Marketing Productivity

Best Ways to Optimize Campaign Build Times with Asana

Overview Are you maximizing your investment in Asana with your marketing team? Asana is a versatile ...
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How to Optimize Each Stage of the Campaign Production Process

Overview When it comes to building campaigns within a marketing automation platform (MAP), there are several ...
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ProTips for Your First 90 Days in a New Marketing Operations Role

Overview Starting a new role is exciting. We’re all ready to dive in and make the ...
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Direct Mail Integration Services

Overview With the rise of technology usage, marketers have taken advantage of this shift by using ...
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How To Optimize Campaign Build Times With Instance Organization

Overview If you’ve ever inherited a messy marketing automation platform (MAP) instance, you probably quickly realized ...
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SLAs Explained: Why Mature Marketing Ops Team Require Longer Lead Times

Overview To say that mature Marketing Operations (MOPs) teams require longer lead times than less experienced ...
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The Top 3 Virtual Meeting Integration Services

Overview Ever since the craziness of 2020, virtual meeting services have become more important than ever ...
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Top 3 Things You Need to Know As a New HubSpot User

Overview Are you a new HubSpot user? Maybe you’ve started a new job and your new ...
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Using Conditional Groups in Completion Actions in Account Engagement

What are conditional groups in completion actions? As you may or may not know, completion actions ...
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What to include in your HubSpot Campaign Launch Checklist

Overview You have finally finished up that email campaign and are ready to send it out ...
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3 Common Pain Points for New Marketo Users

When you’re new to Marketo Engage, it can be really overwhelming to open up an instance ...
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Marketing Operations Build Times by Campaign Type

Overview We are living in a time of automation and when you have AI completing tasks ...
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Getting Started with CSS in Marketo Engage

Join Etumos’ own Corey Bethel as we discuss what CSS is and 3 common use cases ...
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3 Tips for Utilizing HTML in Marketo Engage

 Join Etumos’ own Alysha Khan as we review 3 tips for using HTML in the ...
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What to include in your Marketo Campaign Launch Checklist

So you’ve built your campaign and it’s ready to deploy. Great! Now what? Having a Marketo ...
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What You Don’t Know About Smart Campaigns Might Hurt You

“It’s pizza time” – Spider-Man I concur with my goofy friend; it is always a good ...
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How to get HubSpot Certified in 30 Days

Overview HubSpot is a globally leading marketing, sales, and customer service platform that has multiplied since ...
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Tips to Clean your Account Engagement Instance

Overview As a Marketing Cloud Account Engagement1 administrator, it’s important to keep an eye on your database ...
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Marketing Operations Certifications Explained: HubSpot, Account Engagement & Marketo

Overview While there are many similarities between Marketing Automation Platforms, each has unique capabilities, functionality, and ...
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Marketo vs. HubSpot Benefits Comparison

Overview Whether you are implementing a marketing automation platform for the very first time or you ...
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How to Optimize Marketing Operations Campaign Build Times

Overview We may all have the same 24-hour day, but most people don’t go spending it ...
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How To Optimize Campaign Build Times With Program Templates

Overview As a marketer, it’s important to optimize the time you spend on building your campaigns. ...
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How to optimize Campaign Build Times with a PM Tool

Overview If you’re involved in any aspect of the marketing campaign process, you understand that time ...
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How Minimum Valuable Requirements Create More Efficient Marketing Ops Teams

Overview A successful intake process has everything you need right out of the gate. As you ...
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How to Implement a Marketing Operations QA Process

Overview What is a campaign QA process? Why is it a mission critical process? When should ...
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How to get Account Engagement Certified in 90 Days

Overview Marketing Cloud Account Engagement1 is the B2B marketing automation solution in the Salesforce ecosystem. Like ...
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How to Explore Your Marketo Engage Database with List Views

Adobe Marketo Engage is home to a vast amount of information about your contact database but ...
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Everything you Need to Know to Get Started with Marketo Engage Dynamic Chat

Overview Over the past several years marketing operations practitioners have started hearing about Dynamic Chat and ...
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Channels: The Essential Ingredient to Your Marketing Campaigns

Overview If you’re using Adobe Marketo Engage, the most effective way to track channel engagement and ...
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Breaking it Down: Understanding Custom Objects, Custom Activities and Custom Fields in Marketo

Overview Adobe Marketo Engage comes with a pre-built data schema featuring standard objects, fields and activities. ...
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Battle Royale: Audience Selection in Marketo Engage

Overview If there is anything that Marketo Engage is famous for, it’s that you have a ...
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Got SLAs? How Service Level Agreements Optimize Marketing Operations

Marketing Campaign SLAs A lot goes into the creation of a marketing campaign, and every campaign ...
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Implementing Agile for Campaign Operations

The down-low on Agile Methodology Agile is a cultural, operations, and project methodology that breaks up ...
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Content Submission: A Simple Document That Can Save Your Campaigns

Overview In today’s fast-paced digital world, marketing campaigns have become a crucial part in a business’s ...
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Need a PM Tool? Here’s What You Need to Know

What is a project management tool? When it comes to marketing campaign management, everything can seem ...
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Tips for Creating Confident QA Process of Marketing Campaigns

Overview A formal email campaign QA process is critical for achieving your team’s campaign production goals. ...
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Marketing Operations: The Guide

For years now, I’ve been seeing Marketing Operations (the people who run Marketing Technology) as an ...
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Where Marketing Automation Platforms Fail at Privacy Compliance

Overview Over the past several years, data privacy has bubbled to the forefront – but many ...
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How a Project Management Tool Increases Marketing Productivity

What is Project Management tool in context of Marketing and Marketing Operations? If you’re still using ...
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Privacy Compliance Processing in Marketing Automation: Your Global Marketing Must-Have

In an increasingly global world with shifting data practices, it’s important to ensure quality data for ...
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Increase Marketing Campaign Volume to Fully Leverage your Investment in Marketo Engage

How do you scale your campaign operations to increase your campaign volume and what tools can ...
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Use A Marketing Campaign Intake Process to Level Up Your Campaign Production

Marketing operations teams are increasingly pressured to produce more with less. Messages and requests fly in ...
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Marketing Campaign Production Processes: 4 Step COPs Framework for Success

What good is a plan without execution? Your content team can develop a great idea for ...
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