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Marketing Training

How the Top Marketing Automation Platforms Track Web Visits

Overview One of the funnest parts of being a marketing operations professional is having a behind ...
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Using Conditional Groups in Completion Actions in Account Engagement

What are conditional groups in completion actions? As you may or may not know, completion actions ...
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3 Common Pain Points for New Marketo Users

When you’re new to Marketo Engage, it can be really overwhelming to open up an instance ...
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How to Manage User Permissions, Permission Sets and Teams in HubSpot

Overview Managing user permissions in any tool can be a burden. From a lack of clarity ...
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How to integrate HubSpot with Salesforce

Overview If you’re using HubSpot as your marketing automation platform and Salesforce as your CRM system, ...
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Getting Started with CSS in Marketo Engage

Join Etumos’ own Corey Bethel as we discuss what CSS is and 3 common use cases ...
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3 Tips for Utilizing HTML in Marketo Engage

 Join Etumos’ own Alysha Khan as we review 3 tips for using HTML in the ...
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What You Don’t Know About Smart Campaigns Might Hurt You

“It’s pizza time” – Spider-Man I concur with my goofy friend; it is always a good ...
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Tips to Clean your Account Engagement Instance

Overview As a Marketing Cloud Account Engagement1 administrator, it’s important to keep an eye on your database ...
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Marketing Operations Certifications Explained: HubSpot, Account Engagement & Marketo

Overview While there are many similarities between Marketing Automation Platforms, each has unique capabilities, functionality, and ...
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How to track referring URL in Marketo Forms

Overview Do you know where your web traffic is coming from? Can you report on it ...
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How to optimize Campaign Build Times with a PM Tool

Overview If you’re involved in any aspect of the marketing campaign process, you understand that time ...
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How to integrate Marketo with Salesforce

Overview Most businesses will operate out of a customer relationship management (CRM) platform such as Salesforce ...
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How to Implement Direct Mail in Marketo

Overview Want to show your prospects and customers you care? Interested in incentivizing individuals to attend ...
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How to get Account Engagement Certified in 90 Days

Overview Marketing Cloud Account Engagement1 is the B2B marketing automation solution in the Salesforce ecosystem. Like ...
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How to Explore Your Marketo Engage Database with List Views

Adobe Marketo Engage is home to a vast amount of information about your contact database but ...
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How to Create Custom User Roles & Permissions in Marketo

Whether you have a small team of Marketo users or many users to manage, Marketo makes ...
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Everything you Need to Know to Get Started with Marketo Engage Dynamic Chat

Overview Over the past several years marketing operations practitioners have started hearing about Dynamic Chat and ...
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Email Best Practices: There’s a Checklist for That

Overview Lost with the plethora of information out there telling you how to manage your email ...
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Do More to Maximize Campaign Build Velocity

Overview Campaign build velocity in its simplest terms is the measurement of the time required for ...
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Channels: The Essential Ingredient to Your Marketing Campaigns

Overview If you’re using Adobe Marketo Engage, the most effective way to track channel engagement and ...
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Breaking it Down: Understanding Custom Objects, Custom Activities and Custom Fields in Marketo

Overview Adobe Marketo Engage comes with a pre-built data schema featuring standard objects, fields and activities. ...
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Battle Royale: Audience Selection in Marketo Engage

Overview If there is anything that Marketo Engage is famous for, it’s that you have a ...
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Resources to Get your Marketo Engage Business Practitioner Certification

Overview Marketing professionals looking to showcase their skills and expertise in various Marketing Technology platforms surely ...
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SPF and DKIM Records Explained

Overview Businesses worry about whether or not their emails ever reach their intended recipients – subscribers, ...
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Top 4 Things You Need to Know As a New Marketo User

Overview Learning a new piece of technology can be intimidating and Adobe Marketo Engage is no ...
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Everything in its Place: Using Folders to Organize Account Engagement

Overview Organizational structure, with folders and naming conventions, is the basis for scalability. If you begin ...
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Study Guide for Marketo Engage Business Practitioner Certification

Overview If you have your Adobe Marketo Engage Business Practitioner Expert certification and are looking at ...
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