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Pardot

How Marketo & Pardot (Account Engagement) Compare in Pricing & Features

Overview Are you new to the MAP (Marketing Automation Platform) selection process and have narrowed your ...
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MOPs Basics: Three Forms You Need in Account Engagement

Overview Forms are effective tools in capturing information about your prospects as you attempt to convert ...
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The Top 3 Account Engagement Integrated Services for B2B Companies

Overview Whether you are planning on migrating to a brand new Account Engagement (formerly Pardot) instance ...
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More Account Engagement Opted Out Sync Behavior Changes are Coming

What was the original change? Back in 2022 Salesforce announced changes were being made to the ...
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How Account Engagement Uses Referring URL

Overview Understanding a prospect’s journey from anonymous visitor to known prospect and ultimately customer requires a ...
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How to Export Data from Account Engagement via API

Overview The Marketing Cloud Account Engagement1 API allows outside systems to connect with the B2B marketing ...
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How the Top Marketing Automation Platforms Track Web Visits

Overview One of the funnest parts of being a marketing operations professional is having a behind ...
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How to Create Email Domain Exclusions in Pardot

Overview The domain in an email address can provide useful information about a lead and contribute ...
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How to Track Web Activity with Account Engagement

Overview Many organizations use a web analytics tool to understand visitor behavior and optimize website content ...
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Using Conditional Groups in Completion Actions in Account Engagement

What are conditional groups in completion actions? As you may or may not know, completion actions ...
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When to Migrate from Marketing Cloud Account Engagement (Pardot) to Marketo

Overview So you’re currently using Salesforce Marketing Cloud Account Engagement (Pardot) and you’re starting to reach ...
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Tips to Clean your Account Engagement Instance

Overview As a Marketing Cloud Account Engagement1 administrator, it’s important to keep an eye on your database ...
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Marketing Operations Certifications Explained: HubSpot, Account Engagement & Marketo

Overview While there are many similarities between Marketing Automation Platforms, each has unique capabilities, functionality, and ...
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How to get Account Engagement Certified in 90 Days

Overview Marketing Cloud Account Engagement1 is the B2B marketing automation solution in the Salesforce ecosystem. Like ...
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How to Create Custom User Roles & Permissions in Account Engagement

Overview Marketing Cloud Account Engagement1, the B2B marketing automation platform in the Salesforce ecosystem, is most ...
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Using Prospect Grading & Scoring in Account Engagement to Maximize Conversion

Grading and Scoring in Account Engagement As a marketing operations professional one of the questions I ...
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Increasing Prospect Quality within Marketing Cloud Account Engagement

Improve Prospect Quality in Account Engagement I’m a big fan of the Creed movies. Nevermind the ...
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Things You Need to Know As a New Pardot User

New Account Engagement User MiniGuide Welcome! Maybe you’re here because you just purchased Marketing Cloud Account ...
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Everything in its Place: Using Folders to Organize Account Engagement

Overview Organizational structure, with folders and naming conventions, is the basis for scalability. If you begin ...
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Eliminating Data Quality Issues in Account Engagement with Automation

Recently, I wrote about the importance of maintaining a high level of prospect quality within your ...
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