SPF and DKIM Records Explained
Overview Businesses worry about whether or not their emails ever reach their intended recipients – subscribers, prospects and customers. To support good deliverability, companies should do everything they can from both technical and business practice perspectives. Thankfully the technical aspects such as setting up SPF and DKIM can be fairly straightforward – but they can…
5 Tips to Getting Started with Email Deliverability
Five tips (alphabetically): Apply best practices: avoid trigger words in your subject lines and email content, and always include a clear call-to-action. Comply with anti-spam laws: CAN-SPAM Act in the United States, Canada’s Anti-Spam Legislation (CASL), European Union’s General Data Protection Regulation (GDPR), and Australia’s Spam Act, among others. Maintain list hygiene: regularly remove inactive…
