The State of Marketing Operations: The ‘Ops’ Suffix
The current landscape of business operations is saturated with variations for terms like Marketing Operations (MOPs), Sales Operations (SOPs), and Revenue Operations (RevOps). While the prefixes appear to divide these functions, the core consistency is the “Ops” suffix itself. This consistency in operation defines the new model for leveraging technology to achieve precise business goals….
The State of Marketing Operations: The AI First Paradigm
The technology world is currently undergoing a massive shift fueled by investors who are moving their money away from traditional companies and into new ventures focused completely on Artificial Intelligence (AI). The Great Divide: Old Tech vs. New Tech The tech landscape is splitting into two clear groups because of a move toward an “AI-first”…
Bridging the Tech Divide: Practical AI Applications for Your Go-to-Market Strategy
There are practical applications of AI that companies—regardless of size or growth—can implement immediately to enhance their go-to-market (GTM) strategies. The focus is on creating a functional bridge between existing “old technology” platforms and new AI capabilities. Defining “Old Tech” “Old tech” is defined as technology birthed before 2023, encompassing existing ecosystem platforms like Marketo,…
