Understanding GA, GTM, and the Data Structure: Unlocking the Power of GA4 for B2B
Overview In the evolving landscape of digital marketing and analytics, understanding the tools at your disposal is crucial for making data-driven decisions. Google Analytics (GA) and Google Tag Manager (GTM) are two essential tools that can transform how businesses, especially in the B2B space, track and interpret user interactions on their websites. With the introduction…
Three Quick Tips for Marketo Measure
Overview In today’s digital age, effective marketing is all about data-driven decision-making. That’s where Marketo Measure (aka Bizible) comes into play, providing valuable insights into your marketing efforts. However, navigating Marketo Measure’s features can be a bit tricky. That’s why we’ve put together these quick tips to help you make the most of Marketo Measure…
Does My Martech Stack Really Need to Include a Marketing Attribution Tool?
Between the usual marketing buzzwords and the latest martech craze, there is no shortage of hype around the idea of marketing attribution and marketing attribution tools. It can quickly get confusing trying to sort through the myriad of specialized tools touted to solve all your attribution needs. Do you really need another specialized martech to…
