Etumos

Overview In today’s data-driven business landscape, companies are constantly seeking ways to optimize their operations and improve decision-making. One crucial aspect of this is managing data efficiently, which is where LeanData comes into play. LeanData is a powerful tool that helps businesses with lead management, routing, and attribution, allowing for more effective marketing and sales…

Marketing strategies can be a difficult thing to track, as there are so many moving pieces involved. That’s where tracking marketing attribution with platforms like Marketo Measure, formerly known as Bizible, can make your life easier. Marketing attribution software can help identify key moments in your marketing effort to show you how well your strategies…

If you have recently added LeanData to your tech stack to handle lead routing and account assignment, you may be wondering how you can get more out of the platform, and how best to set yourself up for scalable success in the future. While LeanData’s ability to help automatically manage routing rules in a complex…