Etumos

(Part 3 of our series) As we discussed in previous posts in this series, creating a centralized data enrichment service gathers data from all of your enrichment providers whenever any of your applications have an enrichment request as opposed to calling enrichment services in a distributed way across your different applications. To recap, the benefits…

(Part 1 of our series) Most marketing organizations start with data enrichment innocently enough. “We just need some key data to shorten our forms for better conversion,” or “wouldn’t it be great if we could validate our company data for MQLs?” Now, it seems like every organization has some kind of enrichment technology embedded into…