Etumos

Overview Do you need help getting started with reporting in Marketo Engage? Get a deep dive into Marketo Email Performance Reporting and how to update the report to meet your marketing operations team needs. Watch Now 

Overview Do you need help getting started with reporting in Salesforce? Get a deep dive into Salesforce Reports Advanced Filter Logic and how to update the report to meet your marketing operations team needs. Watch Now

Overview Every Marketing Hub Subscription comes with a contact tier, which is the number of allotted marketing contacts allowed in the database. Any contact marked as non-marketing does not count towards your contact tier, meaning you are not charged for those contacts. HubSpot Marketing Contacts Explained A HubSpot Marketing Contact is a contact in your…

Overview You may wonder what bounce management is and why it matters, or you might even need help handling it in HubSpot. This article will cover everything you need to know about bounce management and how to handle it in your own HubSpot instance. What is Bounce Management? Bounce management is the key to ensuring…

Overview In today’s dynamic marketing landscape, where personalized engagement and timely interactions are paramount, harnessing the power of marketing automation has become an indispensable strategy. However, the true value of marketing automation lies not just in its execution, but in its data-driven insights. So let’s delve into the world of marketing automation analytics. Delving into…

Overview Multi-Touch Attribution (MTA) is a vital tool in today’s marketing landscape, enabling organizations to measure marketing effectiveness across various channels. Unlike traditional single-touch attribution models, MTA recognizes that no single interaction is solely responsible for conversions. Here’s a breakdown of MTA and why it matters. What is Multi-Touch Attribution? MTA measures marketing initiative effectiveness…

Overview In the marketing operations field, I’ve encountered many folks who have suddenly found themselves tasked with owning an inherited Marketo instance, often uncertain about the next steps to take. I, too, have been in this position, feeling equal parts lost and excited. It is probably obvious that it’s crucial to treat your new responsibilities…

Overview In today’s fast-paced marketing world, it’s easy to fall into the trap of relying on familiar tools and techniques when faced with challenges. Many of us tend to stick with what we know, especially when working under tight deadlines. However, these tried-and-true methods may not always provide the most scalable and robust solutions. In…

Overview Within this blog, we’ll discuss the challenges and strategies for growing your marketing technology (martech) capabilities and team as your organization evolves. Whether you’re a startup or an established business, the principles outlined below can help you navigate your martech journey effectively. Early Maturity: Building the Foundation In the early stages of a company’s…

Overview Are you struggling to get attendees to your webinars? Do you know what you should do to capitalize on their engagement after the webinar? Fear not, we have four tips to improve every step of your webinar program and make sure it’s successful! #1 – Select Strong Speakers and Topics Focusing on securing strong…