Etumos

Overview Person source architecture in Marketo Engage is a key foundational framework that allows your Marketing Operations team to create the building blocks for data reporting including first, last, and multi-touch attribution. Marketing attribution enables Marketers to identify which tactics contribute to key business outcomes, providing them with the intelligence to optimize their Marketing investment,…

You Have the Data, Now What? Navigating the intricacies of bridging the gap between raw data and actionable insights is an intriguing enigma. Enter marketing attribution, a key pillar of revenue-driven marketing. Attribution enables marketing teams to track the effectiveness of their initiatives and showcase their impact on the business. It involves comprehending the customer…

Overview In today’s digital age, effective marketing is all about data-driven decision-making. That’s where Marketo Measure (aka Bizible) comes into play, providing valuable insights into your marketing efforts. However, navigating Marketo Measure’s features can be a bit tricky. That’s why we’ve put together these quick tips to help you make the most of Marketo Measure…

Attribution is a word that has many teams scratching their heads on how to accurately define, set up, and effectively report in a way that meets the needs for a variety of teams without increasing time spent on reporting. Setting up a marketing attribution process can seem daunting, but with a basic understanding of the…

Marketing strategies can be a difficult thing to track, as there are so many moving pieces involved. That’s where tracking marketing attribution with platforms like Marketo Measure, formerly known as Bizible, can make your life easier. Marketing attribution software can help identify key moments in your marketing effort to show you how well your strategies…

Marketo Measure, formerly known as Bizible, Discover is a detailed reporting tool. It provides you with multiple dashboards to analyze and track your marketing performance. You can use Bizible Discover to manage multiple experience efforts across different channels. Plus, you can share dashboards easily with a link. Bizible Discover Dashboards Enhance Your Cloud Marketing Efforts…

Between the usual marketing buzzwords and the latest martech craze, there is no shortage of hype around the idea of marketing attribution and marketing attribution tools. It can quickly get confusing trying to sort through the myriad of specialized tools touted to solve all your attribution needs. Do you really need another specialized martech to…