How to Build Your Marketing Operations Team
Marketing technologists are always questioning the current structure of their marketing operations team—as well they should be. Today, the makeup of a marketing operations (or, “marketing ops”) team can largely determine a company’s success. As you finalize your annual plans, consider the most efficient and effective ways in which marketing technology will drive your revenue goals….
The 3 Skills of the New Technical Marketer
There has been a recent surge in the number of people employed as Marketing Technologists: or, people who can confidently and creatively navigate the ever-expanding marketing technology landscape. This demand for more technical-minded marketers has been rapidly rising, and having a background in just digital marketing or just advertising is no longer a suitable résumé….
