Troubleshoot your Email Deliverability in MCAE
Overview As B2B marketers using Marketing Cloud Account Engagement (MCAE – formally known as Pardot), it is critical to share information about your brand with potential prospects and existing customers. While new and trendy marketing channels have emerged in recent years, there is one channel that has stood the test of time and isn’t going…
Email Best Practices: There’s a Checklist for That
Overview Lost with the plethora of information out there telling you how to manage your email marketing campaigns? Unsure where to start or what to believe? What are email best practices? Why do they matter? How can your company ensure the marketers are using the best practices consistently? Read on for the answers. What are…
5 Tips to Getting Started with Email Deliverability
Five tips (alphabetically): Apply best practices: avoid trigger words in your subject lines and email content, and always include a clear call-to-action. Comply with anti-spam laws: CAN-SPAM Act in the United States, Canada’s Anti-Spam Legislation (CASL), European Union’s General Data Protection Regulation (GDPR), and Australia’s Spam Act, among others. Maintain list hygiene: regularly remove inactive…
