What To Do With Bounce Information
Overview As an email marketer, there’s nothing worse than creating the perfect campaign, one which was tailored to your target audience, and scheduling an email (or series of emails) only to find out some of these individuals never actually received your content. When this happens, you want to understand why it happened and how you…
What Works in Email?
Overview At Etumos, we come across the question all the time: “Can we do [insert really cool idea here] in this email?” And the answer is typically, “Yes! … with a few considerations.” If you’re interested in implementing things like personalization, emojis, videos, GIFs, fonts, or interactive elements to your content, first think about whether…
Troubleshoot your Email Deliverability in MCAE
Overview As B2B marketers using Marketing Cloud Account Engagement (MCAE – formally known as Pardot), it is critical to share information about your brand with potential prospects and existing customers. While new and trendy marketing channels have emerged in recent years, there is one channel that has stood the test of time and isn’t going…
5 Tips to Eliminate Campaign Operations Inefficiencies
Real business pain-point solutions and how to save time and money As your Marketing Operations team grows, the processes leveraged by Campaign Specialists need to scale with it. Existing inefficiencies that seem “manageable” today can become resource drains of the future as your request volume grows. So here are 5 real-life pain-point examples of the…
