Etumos

Overview When it comes to problem solving in marketing operations, most scenarios are cut and dry. Spot an issue, look at the activities or data associated with the error and fix it. But when it comes to email deliverability, the cause and solution can be much more complex to solve. In email deliverability, there are…

Overview As an email marketer, there’s nothing worse than creating the perfect campaign, one which was tailored to your target audience, and scheduling an email (or series of emails) only to find out some of these individuals never actually received your content. When this happens, you want to understand why it happened and how you…

In marketing operations, it’s no doubt that you’ve run into team structures of every kind. Decentralized, hybrid, centralized and every possible variation, there are different approaches on how your team handles marking operations. At Mops-Apalooza 2023, we dove into the advantages of a centralized campaign operations model and how it can help your team scale…

Overview In today’s fast-paced marketing world, it’s easy to fall into the trap of relying on familiar tools and techniques when faced with challenges. Many of us tend to stick with what we know, especially when working under tight deadlines. However, these tried-and-true methods may not always provide the most scalable and robust solutions. In…

Overview Within this blog, we’ll discuss the challenges and strategies for growing your marketing technology (martech) capabilities and team as your organization evolves. Whether you’re a startup or an established business, the principles outlined below can help you navigate your martech journey effectively. Early Maturity: Building the Foundation In the early stages of a company’s…

Overview Are you struggling to get attendees to your webinars? Do you know what you should do to capitalize on their engagement after the webinar? Fear not, we have four tips to improve every step of your webinar program and make sure it’s successful! #1 – Select Strong Speakers and Topics Focusing on securing strong…

Overview Are you tired of sifting through a disorganized marketing automation platform, wasting precious time searching for assets and campaigns? Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, can be a powerful ally in your marketing efforts, but only if you have a structured folder system and a consistent asset naming convention in place….

Overview So, you’ve taken the leap and decided to implement Marketo Engage – a powerful tool that can revolutionize your marketing efforts. A Marketo Engage Implementation may sound complicated at first, especially if you are new to the tool. But don’t worry, there are plenty of resources available to help you along the way. As…

The Power of a Campaign Demand Center Before we dive into the details, let’s first understand what a Campaign Demand Center is and why it’s essential for modern marketing teams. A Campaign Demand Center serves as a centralized model designed to facilitate the efficient production of digital marketing campaigns at scale. In this setup, every…

Overview If you’re a campaign operations professional (or you work with them), then you know that your role and workload cannot survive without a tried and tested campaign production process. Etumos as a whole believes strongly that any organization of any size should have a campaign production process embedded in its demand center. We believe…