Etumos

Overview Have you heard of personalizing your marketing content? You probably have, it’s just adding First Name to your email, right? WRONG! First Name personalization is fine and dandy, but there are other ways to personalize, too! We’ll give you a quick overview, but definitely check out our on-demand webinar to learn more details. What…

Overview Are you struggling to get attendees to your webinars? Do you know what you should do to capitalize on their engagement after the webinar? Fear not, we have four tips to improve every step of your webinar program and make sure it’s successful! #1 – Select Strong Speakers and Topics Focusing on securing strong…

Overview Most businesses will operate out of a customer relationship management (CRM) platform such as Salesforce (SFDC, for salesforce.com) to manage interactions and understand their relationship with their prospects and customers. However, they may use a marketing automation platform (MAP) such as Adobe Marketo Engage to conduct lead intake, nurturing and automated processing. Taking advantage…

Overview Privacy compliance is crucial, especially for highly regulated industries such as healthcare, finance, and government. These industries are subject to stringent privacy laws and regulations that mandate the protection of sensitive information and personal data. What is Privacy Compliance? Regulations like the GDPR, CCPA, and other data regulations subject the collection, storage, and use…

A preference center is a valuable tool for improving audience targeting in marketing automation platforms such as Marketo, HubSpot, Account Engagement (formerly Pardot), and more. Providing your audience with the ability to select their preferences for the type of marketing content they receive from you will allow you to tailor your marketing messages to their…

Overview Higher education institutions may have a deeper relationship with their constituents, but they can still benefit from traditional marketing methodologies and tools. Lead lifecycles built in Adobe Marketo Engage may look a bit different for universities, but can provide many of the same reporting and targeting benefits. Lifecycle Basics In traditional B2B and B2C…

What is Messaging Compliance? Messaging compliance relates to the established laws that govern how companies can legally conduct their business when sending out email communications. Before you dive in, it’s important to remember when you are making compliance decisions, you should always work with your company’s legal team to determine your best path forward. In…

Overview Companies in highly regulated industries have to be extra vigilant and protective to ensure compliance. For these industries, there is an even greater need to consider how lead data is managed in business systems such as Adobe Marketo Engage and other marketing automation platforms (MAPs). Considering Industry-Specific Compliance Requirements Highly regulated industries are those…

Overview The domain in an email address can provide useful information about a lead and contribute to marketing enablement. In Marketing Cloud Account Engagement1, marketing operations can leverage this data to target and/or suppress certain groups as part of a comprehensive lead processing workflow. Leveraging Email Domains in B2B Marketing Automation Domain-based targeting and suppression…

What are conditional groups in completion actions? As you may or may not know, completion actions are actions applied to a prospect record when they interact with specific pieces of content in your Account Engagement instance. Completion actions can be added to forms, form handlers, files, custom redirects, emails, and page actions. They ultimately allow…