A Comprehensive Guide to Marketo Engage Person Source Framework
Overview Person source architecture in Marketo Engage is a key foundational framework that allows your Marketing Operations team to create the building blocks for data reporting including first, last, and multi-touch attribution. Marketing attribution enables Marketers to identify which tactics contribute to key business outcomes, providing them with the intelligence to optimize their Marketing investment,…
Attribution: The Buzzword of All Buzzwords – What Is It and How Does It Work?
Attribution is a word that has many teams scratching their heads on how to accurately define, set up, and effectively report in a way that meets the needs for a variety of teams without increasing time spent on reporting. Setting up a marketing attribution process can seem daunting, but with a basic understanding of the…
Bizible (Marketo Measure) Attribution Explained
Marketing strategies can be a difficult thing to track, as there are so many moving pieces involved. That’s where tracking marketing attribution with platforms like Marketo Measure, formerly known as Bizible, can make your life easier. Marketing attribution software can help identify key moments in your marketing effort to show you how well your strategies…
